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STEPN collaborates with Adidas to release co-branded NFTs, promoting a healthier lifestyle through gamified earning opportunities.

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STEPN collaborates with Adidas to release co-branded NFTs, promoting a healthier lifestyle through gamified earning opportunities.

The "earn while you play" game STEPN has announced a collaboration with sportswear brand Adidas, planning to initially release one thousand co-branded NFTs. The aim is to promote a healthier and more active lifestyle by offering digital assets.

STEPN x adidas Collaborate on Joint NFT Release

This collaboration will see the release of 1,000 joint Genesis Sneaker NFTs on Solana, offering exclusive benefits to the holders. The joint Genesis sneakers will be available on mooar.com. Adidas and FSL community members will have priority access in the initial phase, limited to users on an approved list, including:

  • altsbyadidas NFT holders
  • STEPN: OG and Genesis holders, as well as owners of the "Effective Mover 6" badge
  • MOOAR: Level 5 members and above
  • Gas Hero: Badge or Genesis holders

Users can visit id.fsl.com on 4/16 and set up their accounts using their STEPN email. The event will open to the public on April 18th.

STEPN expressed that this collaboration goes beyond NFTs, aiming to promote a healthier and more active lifestyle by offering digital assets.

Can the "Play-to-Earn" Model Return to Its Former Glory?

STEPN is the hottest Move to Earn blockchain game in 2022, with monthly active users surpassing 700,000 at one point. When the GST price exceeded $8.5, users could earn at least $42.55 per day with just a pair of the lowest rarity sneakers.

However, after experiencing the crypto bear market, the daily minimum income dropped to $0.06, barely enough to buy a cup of coffee, and the monthly active users dwindled to around 30,000.

Nevertheless, the STEPN team at Find Satoshi Lab recently attempted a comeback by planning a new game, Gas Hero, positioning it as a social game to re-enter the Web3 market.

The collaboration between STEPN and Adidas is likely an attempt to generate buzz within the community and spark more discussions. Whether the "Play-to-Earn" model can return to its former glory may also depend on the rise in coin prices, allowing players to earn more through "Play-to-Earn."