Zuckerberg turns into a supervillain! Web3 game mocks Meta's illegal privacy policies
Meta founder Zuckerberg is set to play the role of the main villain in a Web3 game called The Rabbit Hole. The game's selling point is "to protect Web3 from attacks by corporate overlord Metazuckbot," and it is expected to be released by the end of this year or the first quarter of next year.
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Ridiculing Zuckerberg Through a Game
According to a report by The Block, Zuckerberg will play the role of the villainous corporate overlord Metazuckbot in the game, owning a company named ZuckCorp. The cute yet somewhat fierce rabbit protagonist, Hooligan, is imprisoned by the overlord and forced to mine Karrot. Once freed, Hooligan embarks on adventures in the city with former slave ZuckBots, defending the Web3 world from attacks by corporate overlord Metazuckbot. The in-game characters ZuckBots and Hooligan have been released as NFT collectibles.
The game is a product of the independent animation technology company AMGI Studios, which has received funding from companies such as Yield Guild Games, Emfarsis, Delphi Digital, and Bitkraft Ventures. Its 50-person team includes developers with experience from games like Call of Duty and Medal of Honor, as well as artists and animators from Pixar and Disney.
Luke Paglia, the Chief Operating Officer and producer, stated:
We've been exploring the humor around what's going on and how to bring that into the game. The genesis of this game really comes from the big companies mining user data and profiting off of them.
Meta Criticized for Privacy Issues
In September, Meta was fined by South Korea for illegally collecting personal and behavioral information of users on third-party platforms without their consent and using it for online personalized advertising, violating the country's Personal Information Protection Act, resulting in a fine of 30.8 billion Korean won, approximately 7 billion New Taiwan dollars.
Meta is well aware that privacy issues are a major concern, as the company joined the non-profit organization MPC Alliance in October, focusing on encrypted privacy and security, once again emphasizing its long-term vision for privacy-enhancing technologies. However, the market seems to still focus on its privacy issues, as the release of ZuckBots NFT coincided with Meta's disappointing third-quarter financial results, and the game "The Rabbit Hole" is expected to be released on the Epic Games Store in the fourth quarter of 2022 or the first quarter of 2023.