Takashi Murakami's NFT Craze Explodes! Nike Announces Acquisition of CLONE X Studio RTFKT, Blind Box Starting at 10 ETH
Nike made a major announcement on the 14th about entering the metaverse, acquiring the trendy NFT studio RTFKT that collaborated with artist Takashi Murakami to launch CLONE X. The CLONE X blind boxes surged to 10 ETH at one point, with the floor price in the secondary market skyrocketing to 5 ETH. This acquisition follows in the footsteps of sportswear brand Adidas venturing into The Sandbox metaverse, marking another significant move by a renowned sports brand into the metaverse.
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Nike Announces Acquisition of RTFKT
Nike has announced the acquisition of RTFKT, with CEO John Donahoe stating that this move is part of Nike's acceleration in digital transformation, allowing the brand to serve athletes and creators at the intersection of sports, innovation, gaming, and culture. He mentioned that the investment in RTFKT is aimed at assisting their innovative and creative community, while extending Nike's digital footprint and capabilities.
RTFKT was co-founded in 2020 by Benoit Pagotto, Chris Le, and Steven Vasilev, utilizing blockchain, NFTs, and gaming to create value across physical and digital realms for a diverse community of creators.
WE GOT ACQUIRED BY @NIKE to fuel the digital future! ๐
Feels like a dream, we started RTFKT inspired by NIKE 2 year ago.
Today we merge forces to take the Metaverse to a new frontier โ๏ธ pic.twitter.com/KYEySap5LS
โ Zaptio RTFKT (@Zaptio) December 13, 2021
CLONE X Dominates OpenSea Rankings
Backed by Nike, CLONE X's blind boxes and open box market have secured the top two spots in OpenSea's seven-day trading volume rankings: CLONE X reached a trading volume of 21,139.1 ETH, surpassing RTFKT's 10,391 ETH, overtaking CryptoPunks and Bored Ape Yacht Club.
