Adobe Introduces Content Credentials Feature, Instantly Verifying Whether an NFT is a Copy!
The multimedia software company Adobe has been promoting the Content Authenticity Initiative (CAI) for the past two years. The initiative aims to establish a unified standard across industries for the sources of digital media, allowing audiences to assess the credibility of the content they see. Today, this initiative has expanded into the NFT field, ensuring the identity of creators is not misrepresented through the use of "content credentials."
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Content Credentials Feature
Content Credentials feature is currently being tested on Adobe Photoshop, allowing creators to attach metadata to their artwork. This means creators can now add their social media information or cryptocurrency wallet address to the content credentials, and this information will be included in the exported artwork.
Note: Metadata: Metadata refers to the explanation of the source of the data. For example, the content of a letter is data; the address and sender on the envelope are metadata.
In the future, products under Adobe will gradually support this feature. When downloading images from Adobe Stock, the content credentials will also be downloaded. Works on Behance, Adobe's platform for showcasing artworks, will also display content credentials if included.
Collaboration with NFT Trading Platforms
Currently, four NFT trading platforms support Adobe's content credentials feature, namely knownOrigin, OpenSea, Rarible, and SuperRare. Through this feature, if a work is minted into an NFT and sold on the market, buyers can verify if the NFT minting address matches the encrypted address in the artwork's content credentials. If the addresses do not match, the NFT artwork may be considered a copy.
Adobe's senior executive Scott Belsky mentioned on Twitter today:
"The 'right-click and mint' in the NFT community has always been a big issue. We are building an open-source way to help creators and collectors prove the origin of NFTs."
We've also been listening to the growing number of artists using NFTs to build a community of collectors. A big challenge in this space is "right-click-and-mint" theft, so we're building an open-source solution to help artists get (and collectors see) attribution for an NFT: pic.twitter.com/M6xDCvWOwS
— scott belsky (@scottbelsky) October 26, 2021
OpenSea also showcased Adobe's content credentials feature in their blog post, where a blue Match icon appears if the wallet address matches the address of the created image.
Through collaborations with market leaders like Adobe and the growing NFT community, providing verification functions for buyers, the trust and transparency of the entire NFT industry are gradually increasing. Art creators can also have greater protection and no longer have their creative desires diminished by plagiarism issues.