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Yahoo Taiwan teams up with Blocto to enter the NFT market! The "NFT Store" will be officially launched by the end of March.

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Yahoo Taiwan teams up with Blocto to enter the NFT market! The "NFT Store" will be officially launched by the end of March.

NFT (Non-Fungible Token) business opportunities are experiencing explosive growth! According to research, the global NFT trading platforms saw a surge in sales to $10.7 billion in the third quarter of 2021, a year-on-year increase of over 380 times. Yahoo Taiwan, with its leading cross-screen reach and over 17 million active users per month, is integrating its shopping scenes, media content, and membership services. It has partnered with Taiwanese blockchain startup Blocto to announce the launch of an "NFT Store" at the end of March, officially entering the NFT market!

Table of Contents

  • Teaming up with Taiwanese blockchain startup Blocto to create MIT-localized NFT curated products
  • Featuring 3 main characteristics: fiat trading, affordable prices, and product empowerment
  • The first wave led by exclusive IP character "Ya Hu," offering NFT first-time buyers an easy entry with prices starting at a thousand NT dollars

The explosive growth of NFT (Non-Fungible Token) opportunities! According to research, global NFT trading platforms saw sales surge to $10.7 billion in the third quarter of 2021, a year-on-year increase of over 380 times. With a leading cross-screen reach in Taiwan and over 17 million active monthly users, Yahoo collaborates with Taiwanese blockchain startup Blocto to announce the launch of an "NFT store" at the end of March, officially entering the NFT market!

Yahoo's "NFT store" emphasizes a low entry barrier trading method through fiat (New Taiwan Dollar) transactions, affordable prices starting below a thousand NT dollars in the first phase, and empowering products linked to Yahoo's services, allowing first-time NFT buyers to easily own NFT goods. In the future, the focus will remain on MIT localization, introducing a diverse range of NFT curated products to lead consumers into the shopping appeal of the metaverse generation!

Yahoo's ecosystem spans stock market financial media, shopping, and other services highly favored by Taiwanese users, with a large member base accumulated over many years that includes investors and online shoppers. Amid the metaverse trend, the platform has observed over a 55-fold increase in NFT-related news views within a year.

To meet user demands, Yahoo collaborates with Taiwanese blockchain startup Blocto to create the "NFT store," leveraging the platform's traffic advantage and Blocto's blockchain technology resources to promote and develop NFT curated products.

Lin Chen-Te, General Manager of Yahoo Taiwan and Vice President of Taiwan E-commerce and Regional Product Business Group, stated:

"Yahoo is committed to enhancing user experiences through technological innovation, leading the industry in developing immersive content, AI curation, and other services, utilizing Yahoo's ecosystem's cross-platform resources to provide users with up-to-date usage scenarios. Recognizing the vast business opportunities in the NFT market amid the metaverse trend, Yahoo collaborates deeply with Taiwanese blockchain startup Blocto, integrating Yahoo's media and e-commerce advantages to launch the new 'NFT store,' featuring curated NFT goods. We aim to create a user-friendly entry point for the public to enter the NFT market, making NFT goods easily accessible and becoming an excellent channel for local creators to expand beyond the cryptocurrency circle."

Portto CEO Lee Hsuan stated:

"Blocto has extensive experience in deep blockchain collaboration with large enterprises, from Vault By CNN to MotoGP Ignition to Yahoo. Through our blockchain technology at Blocto, we hope to collaborate with Yahoo to create a platform where even those with no blockchain experience can easily purchase and use NFTs, making buying 'Ya Hu' NFTs as simple as shopping on Yahoo."

All NFT products in Yahoo's "NFT store" are carefully selected and approved by Yahoo, providing a trusted and quality-guaranteed trading environment, with 3 main features:

  • Fiat Trading: Users can directly trade with fiat currency (New Taiwan Dollar). The initial stage will focus on credit card payments, with more diverse fiat currency (New Taiwan Dollar) payment methods to be added in the future.
  • Affordable Prices: Offering affordable NFT curated products, the first phase allows users the opportunity to collect items for less than a thousand NT dollars.
  • Empowering Products: Buyers of Yahoo's "NFT store" curated products not only acquire digital assets with collection and appreciation potential but also enjoy exclusive rewards and privileges from Yahoo's services, including Yahoo Super Points rewards (1 point = 1 NT dollar), priority access to limited stores, and exclusive purchase rights for specific NFT goods.

The first wave of products in Yahoo's "NFT store" will be led by Yahoo's exclusive IP character "Ya Hu," marking Yahoo's first NFT series release. "Ya Hu" has always been the iconic mascot of Yahoo Shopping, with stickers, merchandise, and even logistics boxes featuring the character being highly popular. NFT holders of "Ya Hu" can later trade on Blocto's NFT marketplace, BloctoBay.

Future plans include the release of the Yahoo TV virtual influencer "Beta Hoonie" NFT series, collaborative event-themed and commemorative items, and partnerships with various brands and charitable organizations to issue MIT-localized NFT goods. This aims to create a new revenue stream for local creators, leverage Yahoo's traffic advantage to help partners reach more users outside the cryptocurrency circle, and look forward to working with creators interested in entering the metaverse to jointly create a diverse range of products in the Yahoo "NFT store."