"Fast Food Universe? McDonald's Registers Trademark in Metaverse; Former Domino's VP Joins DAO with Acquisition of Fast Food Brands as Goal"

In the cryptocurrency community, the well-known fast-food brand McDonald’s has recently applied for 10 virtual world trademarks with regulatory authorities. Another fast-food brand, Domino’s Pizza, saw its former VP recently join a DAO organization focused on acquiring and operating fast-food brands as an advisor.

McDonald’s, a major fast-food brand with iconic significance in both the fast-food industry and the cryptocurrency field, is currently paving the way to enter the metaverse by registering 10 virtual world trademarks with regulatory authorities.

Trademark lawyer Josh Gerben stated on Twitter that McDonald’s submitted trademark applications last Friday, 4th of the month, with expected service features that can be consolidated into the following two items:

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• A virtual restaurant offering both physical and virtual goods
• A virtual restaurant providing corresponding delivery services

According to the application documents provided, this virtual restaurant will be able to offer services such as images, music, videos, and even NFT-format multimedia file downloads.

McDonald’s has also applied for metaverse trademarks under its coffee chain brand McCafe, with plans for this brand to provide "online or virtual concerts and other virtual events," competing with other online virtual event providers such as Animal Concerts.

The Memetic Status of McDonald's in the Cryptocurrency Field

Whenever the market faces a downturn, it's common to see insiders joking about working at McDonald's to make money, with a plethora of related memes and image macros circulating online.

At the end of January when the market sentiment was gloomy, McDonald's tweeted

Former Domino's Pizza VP Joins FriesDAO as Advisor

According to Decrypt's report, FriesDAO announced today that Kory Spiroff, former VP of Domino's Pizza, has joined the organization as an advisor.

The organization, launched in December 2021, aims to govern DAO through issuing FRIES tokens on Ethereum, allowing the cryptocurrency community to participate in the management and operations of restaurants, with collaboration targets set on fast-food brands like SUBWAY, Burger King, and Domino's Pizza.

FriesDAO stated that the raised funds will be used for acquiring and operating fast-food brands, with plans to improve operations or expand to other locations through DAO governance. The first store is expected to open in three to four months.

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