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Budweiser Beer Ventures into the Metaverse with "Budverse", Sells Out 1,936 Limited Edition NFTs Quickly

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Budweiser Beer Ventures into the Metaverse with "Budverse", Sells Out 1,936 Limited Edition NFTs Quickly

Established international beer giant "Budweiser" has announced the launch of 1,936 classic beer can NFTs, after previously acquiring the Ethereum domain name beer.eth. The NFTs were sold out within minutes of the launch.

Budverse Cans Heritage Edition

On 11/29, Budweiser launched the Budweiser beer can heritage edition NFT, consisting of 1,936 unique digital beer cans. The number 1,936 represents the year Budweiser first introduced canned beer in 1936, which was also the year the first Budweiser logo was released.

These 1,936 unique NFTs encompass historic Budweiser advertisements, design photos, and will serve as a pass for holders to participate in Budweiser's beer metaverse, "Budverse," unlocking exclusive benefits and various surprise rewards for holders.

The "Core Cans NFT" is priced at $499, and the "Gold Cans NFT" is priced at $999, minted and issued on the Ethereum blockchain. Notably, Budweiser has abandoned the first-come, first-served minting model, opting to cover the expensive on-chain transaction fees for users who mint first.

Currently, all Budverse NFTs have been sold out, and users can freely bid on OpenSea, with the floor price reaching 0.439 ETH.

Actively Engaging in the NFT Space

In late August, Budweiser ventured into the NFT space by acquiring the hand-drawn beer rocket NFT designed by artist Tom Sachs, spending 8 ETH, and purchasing the Ethereum domain name beer.eth for 30 ETH. The Twitter account has also been renamed to this name.

Since Facebook announced its rebrand to Meta and firmly positioned itself in the metaverse, major industries have been entering this field. Adidas collaborated with the digital badge project POAP to issue NFTs, announced entry into The Sandbox SAND land, and formed a partnership with Coinbase to create "adiVerse."

Budweiser is not only a well-known brand in the United States but also holds a global market share of approximately 30%, far ahead of second-place Heineken. However, besides NFTs, how Budweiser will further engage in the metaverse realm may become the key to the transformation of this century-old beer brand.