Investing 1 billion to seize the monetization of content! Facebook and Instagram will provide more rewards to creators
Facebook founder Mark Zuckerberg announced on the evening of the 14th, "Facebook and Instagram are investing over $1 billion in building a new program to reward content creators until 2022." With recent rumors circulating that Instagram will be introducing NFT applications, it is worth paying attention to whether the platform's commercial reward mechanism will be related to NFT applications in the future.
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Mark Zuckerberg: To Become the Best Creator Economy Platform
Mark Zuckerberg stated on the evening of the 14th, "We want to build the best livelihood platform for millions of creators. Therefore, we are investing over $1 billion in a new program to reward outstanding content creators on Facebook and Instagram."
More Open Reward Mechanism: IG in Summer, FB in Autumn
Currently, there are some reward mechanisms for creators on Facebook and Instagram, but they are invite-only, benefiting only a few. Facebook stated that Instagram is expected to benefit a wider range of creators this summer, while Facebook is expected to do so in the fall of this year.
Existing reward mechanisms on Facebook:
Existing reward mechanisms on Instagram:
Facebook stated that the $1 billion is to enhance these existing reward mechanisms to benefit more creators. The current announcement does not mention any plans related to NFT functionality, and the rumored development content on the internet is yet to be confirmed.