Blue-chip NFT Pudgy Penguins will launch an online game called Pudgy World next year.
The well-known blue-chip NFT project Pudgy Penguins announced that they will launch their own Web3 metaverse game - Pudgy World by April 2024, expected to be built on the zkSync network.
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Pudgy World Introduction
The Pudgy Penguins team announced the upcoming release of the online game Pudgy World test version next year. It is currently in the pre-alpha testing phase and is expected to create a virtual world design similar to the game Webkinz, utilizing an O2O marketing strategy to enter a new market.
Virtual World Design
Players in Pudgy World are expected to earn virtual tokens, non-cryptocurrency, by participating in various mini-games. They can freely purchase and choose buildings and player decorations in the game world, transforming it into an alternative social-oriented metaverse game.
Online-Offline Integration
The Pudgy Penguins project team began vigorously selling physical penguin toys earlier this year, with listings on Amazon and Walmart. Each toy has a virtual serial number that can be entered into Pudgy World to obtain corresponding decorations and appearances, essentially adopting the same online-offline integration strategy as the online game Webkinz.
The growth of the physical Pudgy Penguins toys has been successful. Pudgy Penguins CEO Luca Netz stated that since their launch earlier this year, sales are expected to exceed $10 million by the end of the year.
Future Development Evaluation
Success of Pudgy Penguins Brand Strategy
The high degree of freedom in the virtual world game type aligns with the social brand nature of NFT projects, helping to strengthen community engagement.
On the other hand, physical products are instrumental in reaching a wider potential customer base beyond the typical audience. Based on the current game and toy design, Pudgy Penguins target a teenage audience.
As of today, the floor price of Pudgy Penguins has reached a new high of 12 ETH since the bear market, demonstrating market confidence and expectations for its future development.
Game Quality Remains Key
However, it is still necessary to carefully evaluate the game quality of Pudgy World. While the offline physical products have been successful, game development has its challenges, and producing high-quality games in an online format is not easy. The game quality of Pudgy World, set to launch next year, still faces many challenges.
One cannot solely rely on typical web-based products in the blockchain industry as standards. Due to the complexity of adjustments and testing, game development still presents many difficulties.
Currently, Pudgy World is open for everyone to register and play the pre-alpha test version. Readers interested in the Pudgy Penguins experience can visit the Pudgy World website.