Circle, FamilyMart convenience stores, and BitAsset Group collaborate on new "Points-to-Crypto" program, allowing convenience store customers to exchange for USDC.

In anticipation of the Bitcoin halving in 2024 and the next cryptocurrency bull market, BitoGroup, the parent company of BitoPro cryptocurrency exchange, FamilyMart convenience stores, and USDC issuer Circle, has joined forces to launch a new "points-to-crypto" initiative. This initiative, in conjunction with the new BitoPro-BitoApp exchange, significantly lowers the barrier for the public to transition from Web2 to Web3. This cross-industry collaboration is expected to bring about a cross-industry effect for the three parties involved, further strengthening the Web3 infrastructure.

Founder and CEO of BitoGroup, Kelvin Cheng, stated, "Convenience store points are deeply ingrained in the daily lives of the Taiwanese people. BitoGroup continues to enhance the service of converting points to cryptocurrencies, reducing the barriers for the public to enter Web3. For points issuers, the business model of points-to-crypto can attract new demographics, stimulate consumption, and even enhance customer loyalty, revitalizing the application scenarios for points. BitoGroup maintains an open-minded approach to collaborating with channel partners, hoping to work with more partners to advance into Web3. BitoGroup is committed to being the first step for businesses and the public to transition from Web2 to Web3. Currently, with 800,000 members, the goal is to surpass the 1 million mark by 2023."

Teaming Up with FamilyMart, Setting a Record for the Most Global Cryptocurrency Sales Outlets

Since 2014, BitoEX has introduced a pioneering service of purchasing Bitcoin at convenience stores, setting a record for the most physical outlets globally to buy virtual currencies. In 2018, BitoEX's wallet introduced a one-stop service for mobile barcode payments, allowing users to place orders via mobile and pay by scanning QR codes at "FamilyMart" counters, completing the top-up process. In 2020, BitoPro, the BitoEX exchange, also introduced a service for depositing funds via convenience store mobile barcode payments. In the same year, through the patented technology of TTCheck gift cards, they launched a service for exchanging fixed denominations of points for Bitcoin.

Due to a steady increase in the number of exchanges, in 2023, "Easy Earnings: Points Exchange for Virtual Currencies" will further evolve, with no restrictions on denominations, multiple types of currencies, and rapid exchanges, expecting to spark a new trend of convenience store points-to-crypto exchanges. From physical convenience store outlets to online apps, BitoEX and "FamilyMart" have actually laid a solid foundation for Web3.

Points Exchange! USDC Convenience Store Debut

In this new online points-to-crypto exchange service, four major cryptocurrencies are available for the public to exchange. Partnering with Circle, the issuer of the second-largest stablecoin in the world, USDC is newly added to the points-to-crypto exchange service to help expand the USDC ecosystem. In the future, the points-to-crypto exchange service will also list BITO Coin (BITO). For users looking to engage in trading and financial management, they can also exchange BITO coins to offset transaction, withdrawal, debt subscription, and TTCheck gift card fees. BitoEX also plans to continue increasing the usage scenarios and applications of BITO coins in 2024.

BitoPro App Revamped, Emphasizing User Experience

BitoEX's cryptocurrency exchange, BitoPro, is committed to creating a secure, convenient, trustworthy, and innovative trading environment. According to Zheng Guangtai, 2023 is a year of readiness for BitoEX, with research and development efforts focused on developing various convenient financial tools. In the third quarter of 2023, the BitoPro exchange app and website have been completely revamped. Since its launch in 2018, BitoPro has accompanied over 400,000 users on their journey of digital asset management. The new app not only offers the most comprehensive one-stop service but also introduces a simple and professional interface switch, making trading easy for both beginners and professional traders, significantly enhancing the user experience. Additionally, BitoPro has optimized its quick buy/sell service "One-Click Trading," added backtesting functionality to its quantitative trading tool "Grid Bot," and quickly integrated BitoPro accounts with the NFT platform BELS. During app usage, two adorable mascots will accompany users at all times, providing operational guidance. The Android version has been released in August, with the iOS version set to be launched soon.

It is expected that from the fourth quarter of 2023 to early 2024, BitoEX will continue to launch new financial services to seize the bull market, including limited sales of cold wallets by BitoEX, issuance of GameFi-related NFTs, AI-related services, and more stable financial functions of the BitoPro exchange. BitoEX is also actively building Web3-related services, covering zero-knowledge proofs, Web3 games, and expanding Web3 application scenarios.