Visa launches Web3 loyalty solution to seize the digital integrated marketing market

Visa announced on Thursday that it will launch a Web3 brand loyalty program solution - Visa Web3 Loyalty Engagement Solution, offering Web3 digital marketing solutions for both brands and merchants. The program utilizes apps to provide gamified gifts and immersive treasure hunt activities to enhance customer brand engagement.

Visa Launches Brand Loyalty Solution

Partners with SmartMedia Technologies

Visa has partnered with enterprise Web3 marketing integration company SmartMedia Technologies to offer its own Web3 loyalty program, aiming to enhance user brand engagement through new technological means.

SmartMedia Technologies is an enterprise Web3 omni-channel marketing integration solutions company. Its primary business involves assisting enterprises in marketing activities using digital technologies, including blockchain technology, such as digital collectible issuance, AR application integration, gamification, and more.

Brand Side

If merchants or brands participate in Visa's Web3 brand loyalty solution, they can quickly provide consumers with Web3 marketing solutions in a codeless manner. For example, offering coupons, membership systems, digital collectible NFTs, gamified AR maps, and more, allowing merchants to choose from a more diverse range of brand marketing plans.

Visa believes that the Web3 brand loyalty solution can maximize existing consumer experiences to increase brand engagement and retention, thereby enhancing customer lifecycle and brand revenue. On the other hand, merchants can more easily reach new potential customer groups, increase brand exposure, and gain first-hand consumer data.

Visa provides merchants with an easier way to create brand loyalty apps and integrate blockchain wallets, allowing merchants to easily engage in Web3 digital marketing and consistent brand management.

Consumer Side

Consumers can participate in brand marketing activities through the application, including accumulating points, participating in drawings, collecting tokens, redeeming prizes, and providing an integrated experience across merchants and services, such as using points obtained from Merchant A at Merchant B.

There are many attractions for consumers in this program. This includes using a brand map with AR treasure hunt mechanisms to gamify brand engagement. By integrating wallets, consumers can also participate in experiences related to the rarity of digital assets with zero barriers.

Opportunities and Challenges of Web3 Marketing Plans

Enterprises Using Web3 Technology to Build Brands is a Trend

Visa is not the only company using Web3 technology for brand management, as many other cases have already emerged. These include Circle and FamilyMart, which launched a membership points-to-cryptocurrency exchange program, as well as Starbucks' Starbucks Odyssey membership reward program, offering users NFT collection activities.

Circle, FamilyMart, and BitTrust Group collaborate to launch new "points-to-crypto" convenience store exchange for USDC

Starbucks Web3 project Starbucks Odyssey launched! Testing platform online, opening first batch of users for experience

Testing Visa's Attractiveness

Visa's Web3 Loyalty Engagement Solution needs more brands and merchants to participate for its effects to show, making it a significant challenge for Visa to stand out in the competitive digital marketing integration solutions landscape.