Rumors suggest Apple may collaborate with OpenAI to integrate ChatGPT into iOS 18

There have been ongoing rumors in the market, according to sources familiar with the matter as reported by Bloomberg, that OpenAI is close to reaching an agreement with Apple to integrate the former's artificial intelligence model, ChatGPT, into iOS 18. This integration would allow devices including iPhones to leverage the existing model to provide more diverse services. Further information is expected to be released at this year's WWDC in June.

Apple May Collaborate with OpenAI

According to sources, Apple is set to enter into an agreement with OpenAI to utilize ChatGPT technology on iOS 18, although there are considerations for Google's Gemini model as well.

Apple Seeking Immediate Solutions

This collaboration is crucial for Apple as recent market views Apple's AI development plans as unclear and lagging behind competitors. Before launching its own AI products and technologies, Apple needs a short-term solution to fill the market gap.

Apple's AI ambition: hoping to gain an edge through developing AI chips, with software possibly enhanced by AI

Rumors have circulated that Apple has discussed with Google the possibility of incorporating the latter's Gemini model into the iOS system, but it appears that OpenAI may also be chosen as a partner.

Rumors suggest Google and Apple collaborating to integrate Gemini into iPhone

OpenAI Seeking Competitiveness

For OpenAI, the challenge has always been the market dilemma of having "models without entry points," unlike Amazon with e-commerce and cloud platforms, Microsoft with operating systems, and Google with a search engine as real-world AI use cases. Therefore, the OpenAI team is indeed trying to break through, as recent rumors suggest they may be developing their own search engine.

OpenAI aims to develop a search engine to compete against Google

This collaboration can quickly enhance the model's use cases, bringing the model directly to Apple's 1 billion active users to improve product user experience. On the other hand, if this collaboration is successful, it could also impede the development speed of direct competitor Google.

Await Answers in June

It seems imperative for iOS 18 to come with robust AI capabilities, but whether Apple chooses to collaborate with Google or OpenAI remains to be officially confirmed. Further information is expected to be released at this year's June Apple Worldwide Developers Conference (WWDC), and the drama of the AI market competition will continue.