Nike NFTs will soon be integrated into multiple EA Sports games! Characters will be able to wear personalized outfits?

Nike's NFT platform .SWOOSH announced that it will integrate its "Virtual Creations" into the game publishing company EA Sports in the coming months, expecting to make a splash among the combined tens of millions of users from both sides, including gamers on the platform and Nike fans.

Nike Teams Up with EA Sports to Create Immersive Gaming Experience

According to an official blog post released by Nike yesterday (6), Nike Virtual Studios has announced a new partnership with EA Sports to enhance global sports and entertainment enthusiasts with personalized and immersive virtual gaming experiences.

Cointelegraph notes that this move aims to introduce millions of EA platform and Nike fans to cryptocurrency technology in a more accessible and lifestyle-oriented way. It is speculated that Nike may appear in games in the form of virtual footwear and clothing, including integrating their physical best-selling products into the game as NFTs, although no specific details have been disclosed by both parties.

Ron Faris, General Manager of Nike Virtual Studios, stated, "We will offer curated .SWOOSH virtual creations that allow players to express themselves uniquely through style and creativity." He added:

EA Game Characters May Have Personal Avatars and Wearable Accessories

EA Sports is a sports video game brand under EA, known for popular games like FIFA, Madden NFL, and the NBA Live series, with FIFA being named "Most Popular Game of 2022" in the past.

As described by Nike in their blog post, Nike is expected to introduce customizable wearable accessories and personal avatars (PFP) on EA Sports' athletes, allowing players to purchase these additional accessories and change their character avatars in the game.

Nike's Presence in Web3 Has Been Established for Years

In December 2021, Nike ventured into the metaverse by acquiring the virtual sneaker and collectibles brand RTFKT, launched its own Web3 ecosystem platform .SWOOSH in November last year, and released its first virtual collectible "Our Force 1" in April this year, sparking a frenzy in the U.S.

Nike's strategic moves demonstrate its ambition in the Web3 space, utilizing new technologies to enhance user experience and establish itself as a leading pioneer in the sports industry with a futuristic and tech-savvy image.