Lacoste launches NFT project UNDW3, offering holders customized services, exclusive digital, and physical products

The French fashion brand Lacoste launched its NFT project "UNDW3" this week, officially entering the world of Web3. NFT holders can not only become members of the Lacoste DAO, but also receive exclusive product services and participate in related activities.

Lacoste NFT Project UNDW3

UNDW3 project has a total of 11,212 pieces, representing the brand's classic Polo shirt named L1212. "UNDW" stands for Underwater, echoing the behavior of the brand's iconic "Long-Tailed Crocodile," with the unrevealed NFT resembling a crocodile submerged underwater.

Ownership of this NFT makes one a member of the Lacoste DAO. According to their Twitter updates, while a detailed roadmap is yet to be unveiled, members are guaranteed the following benefits:

1. Customization when ordering Lacoste products
2. Design the PFP for this NFT project and vote for favorite proposals
3. Receive exclusive digital and physical products such as NFTs, Polo shirts, etc.
4. Participate in special events hosted by Lacoste

The project completed its primary market sale this Tuesday, priced at 0.08 ETH. It is currently performing well in the secondary market, with the floor price having tripled, now priced at around 0.25 ETH or approximately $270.