Hi YT! YouTube believes that the potential of converting videos into NFTs is incredible.
YouTube described in its official blog yesterday (10) the series of new products, tools, and features the company plans to offer to creators, viewers, and partners in 2022, highlighting concepts such as Web3 technology, blockchain, NFTs, and the metaverse.
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Just a few weeks ago, YouTube CEO Susan Wojcicki mentioned in the company's 2022 priorities the following:
We are always focused on expanding the YouTube ecosystem, helping creators embrace emerging technologies like NFTs, while continuing to enhance the experience for creators and fans on YouTube.
At that time, it hinted that the concept of Web3 might be a potential source of growth for the platform in the future and could possibly adopt NFT-related technologies on the website.
Later, YouTube's Chief Product Officer Neal Mohan described in the official YouTube blog yesterday that the company plans to provide a range of new products, tools, and features for creators, viewers, and partners in 2022, and will create the best experience for all parties through concepts such as Web3 technology, blockchain, NFTs, and the metaverse.
For creators, YouTube will continue to develop various media formats, from large-scale videos to short videos and live streams gradually built over the past year. YouTube aims to bring more engagement and monetization options across all formats. Mohan also mentioned that tokenizing various media or experience modes using NFT technology could be a possible option.
To ensure that we use these new technologies responsibly. This requires considering many factors, but we also believe it has incredible potential.
Mohan also expressed interest in the currently most talked-about concept keyword "Metaverse," as users can expect to enjoy new experiential ways through virtual reality (VR). Although no related development details have been revealed at this stage, he believes that the first area to be impacted will be gaming, and YouTube will also strive to bring more interactivity to gaming.