ADIDAS ORIGINALS to launch OZWORLD metaverse experience in April, NFT prices surge significantly
The sportswear brand ADIDAS ORIGINALS announced a collaboration with Ready Player Me to launch the world's first personalized AI-generated virtual character creation platform, which can be used across over 1500 applications and games.
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Sportswear brand ADIDAS ORIGINALS has announced a collaboration with Ready Player Me to launch the world's first personalized AI-generated virtual character creation platform, which can be used across over 1500 apps and games.
Reportedly, users can create animations for the generated characters, digitally try on and purchase OZWORLD series sneakers, and share stickers and GIFs on social media platforms after creating the characters.
ADIDAS stated that this new playground created in collaboration with the community will be available for experience starting on April 8, with exclusive early access granted to adiClub members and ADIDAS NFT holders; the first batch of virtual characters is set to debut on April 28.
Following the announcement, the collaboration with Bored Ape Yacht Club, "adidas Originals Into the Metaverse", has seen a significant increase in floor price and reached a new average high.
