DEX version of Robinhood! 0x's Matcha vows to break the stereotype of DEX in the public eye.

The team behind the decentralized exchange protocol 0x has developed the first decentralized trading platform, Matcha, specifically designed to serve retail users. Taking financial technology unicorn Robinhood as a benchmark, Matcha is dedicated to providing users with the most user-friendly trading experience in the decentralized trading space.

The 0x Team's First Product Designed for Consumer Users

The recent craze in DeFi projects for yield farming and liquidity mining has brought attention and adoption to decentralized exchanges (DEX), with trading volumes skyrocketing recently. In light of this trend, the team behind the decentralized exchange protocol 0x has developed the first decentralized trading platform Matcha specifically for consumer users.

Matcha is a liquidity aggregator platform similar to 1inch and Paraswap. These types of trading platforms do not rely on order books to match orders but allow users to trade in a similar way to a currency exchange. Matcha aggregates liquidity from various platforms, and when users place orders on the platform, the protocol will distribute the trades across several different platforms, including 0x Mesh, Kyber Network, Uniswap, Curve, Oasis, and 0x protocol's own liquidity sources to match the best price.

Compared to decentralized exchanges like IDEX that use order matching, Matcha's design to some extent can reduce issues of insufficient depth and slippage. Although Matcha is not a pioneer in this field, Matt Taylor, the marketing director of 0x, stated in an interview with blockchain media The Block that Matcha's order system is better than systems on other platforms in the market:

"We believe we are the first professional team truly dedicated to researching how to allocate these orders among various trading platforms."

Currently, the tokens supported by Matcha include: ETH, WETH, USDT, LINK, COMP, USDC, MKR, BAT, ZRX, NMR, KNC, REP, ENJ, SNT, REN, TUSD, DAI, MANA, WBTC, ANT, and SNX.

The Robinhood of Decentralized Trading

In addition, Matt Taylor also mentioned that decentralized exchanges are harder for users to use, and the fees and waiting times on Ethereum are relatively inconvenient. Therefore, 0x sees a huge opportunity to upgrade decentralized exchanges. The development team is dedicated to providing a better and more user-friendly user experience in the decentralized trading field, similar to Robinhood. In an interview he stated:

"Robinhood offers a very simple and user-friendly way for people to trade these assets. We think this is a great entry point for Matcha and other DEX to differentiate and excel through excellent interface design and user experience."

It must be said that in the current decentralized exchange landscape, Matcha's UI/UX performance is excellent. Robinhood's rise among many financial trading platforms can be attributed to its user-friendly design interface and user experience playing a significant role.

Currently, using Matcha does not incur additional trading fees. Matt Taylor does not rule out the possibility of introducing some form of transaction fee system in the future. However, in addition to paying Ethereum gas fees when trading, users also need to pay a small amount of 0x protocol service usage fee.

According to the platform, this fee will be distributed to market makers providing liquidity for the 0x protocol. This mechanism can bring more stable cash flow to users participating in ZRX collateral.