FTX Gaming announces integration with Indian gaming guild IndiGG to establish Web3 gaming marketplace

FTX Gaming platform recently announced a partnership with IndiGG, the largest decentralized gaming guild in India. According to the official blog post, FTX Gaming will provide infrastructure technology to assist game studios partnered with IndiGG in integrating cryptocurrency assets into games in a compliant manner, aiming to establish and promote the Web3 gaming market in India.

Get to Know IndiGG in 5 Minutes

IndiGG is the decentralized gaming guild DAO (Decentralized Autonomous Organization) under Yield Guild Games (YGG) in India, founded in January this year, creating a Play-to-Earn Web3 gaming ecosystem for 400 million Indian players.

IndiGG is currently supported by two leading entities in the Web3 space, YGG and Polygon, making it the largest gaming guild in India.

YGG is the world's largest Play-to-Earn gaming incubator with over 15,000 players, more than $250 million in funds, and a valuation of $2.5 billion. YGG will fully support IndiGG by sharing its experience in operating DAOs with the IndiGG operations team, helping them bring Web3 into the Indian gaming market more quickly.

Polygon is a scaling solution for Ethereum, providing an AWS-like solution for blockchains with over 2 million monthly active users. Through Polygon Studios, Indian players can enter the GameFi ecosystem and experience ecosystems including Zed Run, Skyweaver, and Decentraland.

Not only within the Web3 space, but IndiGG has also garnered support from the traditional gaming market, including support from founders and CEOs of some of India's largest gaming companies—such as the publicly listed company Nazara Technologies, the live esports platform MPL (Mobile Premier League), the recent collaboration with Asia's largest movie production company to launch NFTs, Hungama, and WinZo Games, dubbed the Netflix of gaming.

IndiGG's goal is to penetrate the Indian gaming market using the marketing networks of Web2 and Web3, introduce Web3 games, incorporate GameFi mechanisms, allowing players to directly earn profits from playing games. Through a solid foundation of blockchain and cryptocurrency education, coupled with economic mechanisms that sponsor players' in-game items and assets, Web3 gaming players can simultaneously become GameFi investors, laying the groundwork for the Indian gaming market.