MARKETPEOPLE

Busy BUIDLing? GuerrillaBuzz research shows: Nearly 40% of crypto projects have not released any articles this year

share
Busy BUIDLing? GuerrillaBuzz research shows: Nearly 40% of crypto projects have not released any articles this year

The report from the blockchain marketing agency GuerrillaBuzz focused on the top 1,000 projects on CoinGecko by market capitalization, examining which projects have not published anything on their blogs this year. The result shows that about 35.8% of the projects have not posted a single article. Are they all busy BUIDLing?

Analysis of Top 1000 Cryptocurrency Projects

GuerrillaBuzz pointed out that the report has taken into account the nature of all different blogs, including research, resources, knowledge centers, and even press releases.

From January 2023 to April 2023, the analysis found that among the top 1000 projects by market capitalization:

  • 35.8%: Did not update any articles

  • 49.7%: Published two or more articles

  • 10.4%: Blogs are on the official website

  • 4.7%: No blogs on either Medium or the official website

Is It a Warning Sign for Cryptocurrency Projects to Use Medium as a Blogging Platform?

84.8% of projects choose to establish blogs on Medium. Why does it matter whether the blog is on Medium or the official website?

The report's author, Yuval Halevi, who is also an SEO expert, mentioned that since the ICO frenzy, many projects have only had a one-page website, a whitepaper, and lofty promises of technological revolution. The user-friendly interface and easy publishing process of Medium have made it the best choice for projects seeking quick marketing. However, he pointed out:

Using Medium may not be a wise choice for the long-term development of a project, as it neglects important long-term marketing factors such as SEO and exposure. This actually helps Medium grow traffic rather than the project itself. In the long run, attracting users' short-term attention through Medium may not be sustainable.

Top 100 Cryptocurrency Projects That Have Not Updated Articles

According to the report, the projects that have not published any articles by April 2023 include:

  1. Bitcoin
  2. Dogecoin
  3. TRON
  4. Avalanche
  5. Dai
  6. Bitcoin Cash
  7. ApeCoin has no Blog or Medium
  8. Algorand
  9. GMX
  10. Maker
  11. Frax Share
  12. Huobi Token
  13. BitTorrent-New
  14. Tezos
  15. Curve DAO Token
  16. USDD
  17. Bitcoin SV
  18. GateToken
  19. Fei USD

No Article Updates from Cryptocurrency Projects = No Progress?

It may also be necessary to objectively view this research report. For example, not updating articles does not mean that the project code is not continuously being updated. Bitcoin has become more active with the emergence of Ordinals and BRC-20, and GMX also proposed V2 at the end of March on its governance forumpublished.

According to Deloitte research, the average lifespan of a cryptocurrency project is one year, with the highest mortality rate in the first six months. The report suggests that this may also be why cryptocurrency projects focus more on short-term marketing efforts.