Marketing strategy pays off as FTX.US surpasses Kraken and Coinbase to become the most liquid exchange in the United States, with daily trading volume growing fivefold.

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Marketing strategy pays off as FTX.US surpasses Kraken and Coinbase to become the most liquid exchange in the United States, with daily trading volume growing fivefold.

The U.S. compliant exchange FTX.US has released its Q3 data, showing a 52% growth in user numbers over the past quarter, while daily trading volume has increased by 512% to reach $360 million per day. Additionally, according to Cryptowatch data, FTX.US has the best liquidity among all U.S. exchanges, surpassing traditional exchanges like Coinbase and Kraken.

Focus on Derivatives Trading

In addition to significant progress in spot market trading volume, FTX.US has also become one of the most active markets for trading NFTs within the United States.

FTX.US launched its NFT trading market in the middle of last month, allowing users to trade, mint, auction, and verify NFTs on the Solana blockchain. The company also plans to support the Ethereum blockchain in the future. So far, the market has a total of 176 NFTs available for users to trade, with one of the most expensive items being an NFT for a lunch with SBF, currently priced at $500,000.

On the other hand, Brett Harrison also stated that FTX.US will soon enter the derivatives market.

At the end of last month, FTX.US completed the acquisition of Ledger Holdings Inc., the parent company of LedgerX. LedgerX will be rebranded as FTX US Derivatives. With the acquisition finalized, FTX.US will obtain three CFTC (Commodity Futures Trading Commission) licenses from LedgerX.

These three licenses include DCM (Designated Contract Market), DCO (Derivatives Clearing Organization), and SEF (Swap Execution Facility). This allows FTX.US to offer derivative products to retail and institutional investors in the U.S., as well as become a "non-intermediated clearing organization."

Brett Harrison stated:

"With the acquisition of LedgerX, we will rename it FTX US Derivatives, allowing us to provide regulated crypto futures and options to retail and institutional investors and reshape the unique derivatives market in the U.S., establishing our presence."