Elderly individuals do not understand "Ethereum", ETH ETF lacks traditional market appeal?

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Ethereum Struggles to Find a Catchy Slogan

While Bitcoin is often referred to as "digital gold," some believe that Ethereum has yet to find an equally concise and powerful slogan, which may hinder its ability to attract older investors in the traditional financial market and become a major obstacle for an Ethereum spot ETF.

Eight Ethereum spot ETFs have been officially approved, but their issuance and listing are still pending.

Where Is the Simple Slogan?

Ethereum lacks an "easy-to-understand" slogan to appeal to older investors. Glassnode analyst James Check believes that "despite years of effort, Ethereum still lacks a quick and easy-to-understand tagline."

Bloomberg ETF analyst Eric Balchunas echoes, "Does Ethereum have a simple one-liner? If so, what is it? How can investors aged 60 to 80 clearly understand the value of Ethereum will be one of the main challenges for the success of an Ethereum spot ETF."

Bitcoin Is Much Simpler: Digital Gold

Bitcoin's marketing slogan has always been straightforward: Bitcoin is digital gold, which investment managers can easily convey to their older clients. Balchunas points out that Ethereum lacks a similarly simple and easy-to-understand sales pitch.

Explaining the Complexity of Ethereum

In the Bankless program, Bitwise Chief Investment Officer Matt Hougan discusses the difficulty of explaining the differences between Bitcoin and Ethereum to newcomers. Many people think of them as different currencies, like the US dollar and the euro, which can cause confusion.

Matt Hougan suggests using analogies related to software companies to simplify the explanation. He compares Bitcoin and Ethereum to different software companies, such as Salesforce and Microsoft, which use software in different ways. Hougan emphasizes that each cryptocurrency is both an asset and a blockchain, with different optimization methods, similar to how software companies optimize their products.

Distinguishing Bitcoin and Ethereum

Hougan points out that Bitcoin is typically used for store of value and hedging, while Ethereum is used for accessing decentralized finance (DeFi) services. However, this distinction still does not provide a simple and captivating sales pitch.

How About This for Now? ETH Is Digital Oil

Others in the industry have different ideas. Adam Cochran, a partner at venture capital firm Cinneamhain Ventures, suggests, "Ethereum is like digital oil. It is the fuel that powers decentralized protocols. It has productivity and yield."

ETH Price Stagnates After SEC Approval

Within a week of SEC approval for an ETF, the price of Ether surged nearly 20%, but after the formal approval, the price started to decline. Additionally, despite the approvals, none of the issuers have started trading the products yet. There are varying expectations regarding their market performance.