Trump Organization's crypto project renamed "World Liberty Financial," Trump voices support in a post

The details of the Trump Group's cryptocurrency project are still not specific. The project name has been changed to World Liberty Financial. Trump also tagged the project on Twitter, while the World Liberty official website metadata mentions terms like high security and high yield in DeFi.

Trump Releases Crypto Project Video

Former U.S. President Donald Trump tagged the DeFi trademark "World Liberty," previously registered by the Trump Group, on the X platform and released a video.

The video is a montage of Trump's speeches at various rallies, with audio from his speech at a Bitcoin conference in July, where he mentioned:

I will outline my plan to ensure that the United States becomes the global capital of crypto. They want to oppress you, they want to push you out of the market, we will not let that happen.

However, to date, Trump Group's so-called crypto project still lacks specific details.

Interpreting Trump's speech | The perfect combination of Bitcoin and political language, the intersection of pain points in the crypto world and American glory

.@worldlibertyfi pic.twitter.com/mwhVIzPJyq

— Donald J. Trump (@realDonaldTrump) August 29, 2024

Eric Trump Takes the Lead

Previously reported, to avoid conflicts of interest, the Trump Group is managed by his sons, Donald Trump Jr. and Eric Trump, but Trump himself still holds ownership of the group.

Therefore, it seems that the project is being led by Trump's son, Eric Trump, who emphasized in an interview that the current financial inclusivity in the United States is still too low, and cryptocurrencies and DeFi can help change the status quo and promote financial fairness.

In July, the Trump Group registered trademarks for crypto enterprises including "WORLD LIBERTY" and "BeDeFiant." On August 23, Trump also announced the name of the crypto project on Truth Social, then named The DeFiant Ones, and included a Telegram group link. The group currently has nearly sixty thousand members, while Twitter WLFI has 39,000 followers.

Eric Trump Claims to Launch Cryptocurrency Project: I Have Truly Fallen in Love with Crypto and DeFi

Project Renamed: World Liberty Financial

On the 29th, Eric Trump tweeted that the project has been renamed World Liberty Financial, and the TG channel has also been renamed. A announcement was made urging users to be cautious of scam messages.

Foreign media CoinDesk pointed out that lawyer Alex Golubitsky, who submitted the trademark, has confirmed to them that the trademark is related to Trump's cryptocurrency business, and metadata on the worldlibertyfinancial.com website mentions terms like high security and high returns in DeFi.