Zhao Changpeng updates Binance listing standards: Do not actively promote tokens, 98% non-response rate is normal

Since the end of 2017, Binance has listed evaluation criteria for listing tokens, and has undergone multiple updates since then. The new version is the first update since June last year.

Basic Requirements

1. Online Application Form

Apply through the "List Your Coin" link. Launchpad is for projects that have not issued tokens yet.

2. Ensure all information for communication with Binance is included in the application form.

3. Application form to be filled out by the founder or CEO personally.

In case of forks, double-spending attacks, etc., Binance needs to communicate with key individuals.

After submitting the application, there is a 98% chance of not receiving a response from Binance; this is normal.

Increasing Approval Probability

4. Regularly Update Project Progress

Update project progress monthly or weekly. Stable and continuously progressing projects are highly valued by Binance, even if they are already listed on Binance.

5. Active On-Chain Data

Projects choosing to issue tokens on the BNB Chain with active addresses, transaction volume, and other data are favorable.

6. Adopt BNB/BUSD

Incorporate BNB/BUSD into the ecosystem or use BNB/BUSD as a fundraising target.

7. Support Binance in Your Community

8. Respond Promptly

If you respond promptly and professionally to all inquiries during Binance's Due Diligence process, it can expedite the review process.

Deduction Operations

9. Do Not Inquire About Application Progress Proactively

10. Do Not Contact the Team Proactively

Binance does not allow project teams to contact the review team proactively to avoid bias and potential issues like bribery.

11. Do Not Market Tokens to Me on Social Platforms

Do not market tokens to me on Twitter, social platforms, or through direct messages; it is ineffective. Instead, regularly update the review team through Binance's listing application form, which will help the review process.

12. Do Not Send Whitepapers to Me

Binance will not directly reject applications unless you are blacklisted. Your project may progress over time, even if not listed now, so focus on developing your project rather than trying to persuade us.

Contacting Binance

If your project passes the initial review, Binance will contact you.

13. Official Contact Channels

The following verification information will be provided:

• If Binance contacts you via Email, it will be from "PGP signed" "[email protected]".
• Fingerprint = 1371 C295 AF29 AD48 7337 2686 5BB3 501A 4848 4684
• Binance will send an anti-phishing code; if it doesn't match, it means you are on a phishing site.

If you don't know what an Email digital signature is, you shouldn't be issuing cryptocurrencies.

14. Telegram

If Binance contacts you via Telegram, ensure the window belongs to an official Binance representative.

15. Response Does Not Guarantee Listing

Our review team may have additional questions, but it does not guarantee listing.

16. Confidentiality Agreement

We enforce a mandatory, strict one-way confidentiality agreement at the first contact.

17. Project teams are prohibited from leaking listing information before Binance announces it.

18. Consequences of Prematurely Exposing Listing Information

Any project claiming to have a "partnership" or "agreement to list" with Binance is likely lying or violating the confidentiality agreement with Binance, leading to delisting.

19. Riding the Wave

If you are eager to let your community know you have applied to list on Binance, you can use the images in this article, indicating you have applied, but that's all.

Evaluation

Binance has no strict requirements listed, as detailing them could lead individuals to develop projects that meet the criteria through reverse engineering. Overall, Binance prefers projects with mature teams, viable products, and a large user base.

20. Minimum Viable Product (MVP)

If there is no MVP, the application will not pass the initial screening.

21. User Data

A large user base indicates the product's value, making it the most easily evaluated data. Be sure to include user statistics in the application form; it is very helpful.

22. Active Communication

Communication is part of the evaluation process. Poor or unprofessional communication will have a significantly negative impact on the review. Binance evaluates how the team handles crises, even if they only exist within the community.

23. Blacklisting

Pressuring through FUD or negative reviews of Binance is a bad idea; you will quickly be blacklisted.

24. Overmarketing

Avoid excessive marketing of your tokens to your community, as it may backfire. Supporting a project and rallying the community against others are different; Binance does not endorse the latter and may deduct points during evaluation.

Fees

All listing fees are donated to the Binance Charity Foundation, a charity organization that can be tracked via blockchain, 100% transparent.

25. Voluntary Donation

There is no set amount; any figure you are comfortable with will suffice, showing your willingness to contribute to social impact.