Grayscale Anniversary Celebration! GBTC Launched 10 Years Ago: Brand and Website Receive Major Updates

The cryptocurrency investment company Grayscale recently became the focus of the crypto community overnight after winning a lawsuit against the SEC, reigniting hopes for the approval of a Bitcoin spot ETF. This company, which has been active in the crypto industry for many years, announced its tenth anniversary yesterday (25) and also underwent a brand refresh!

Grayscale's 10th Anniversary Brand Update

Grayscale announced on Twitter yesterday that the company has reached its 10th anniversary milestone, growing from a small team to the current team of 70. The establishment of Grayscale coincided with the launch of the Bitcoin Trust, GBTC, which has now been trading for a decade.

In addition to this news, Grayscale also revealed a brand update, with changes to its website and logo. According to the official announcement, this initiative has been in progress for about a year.

The image below shows the transformation of the logo after the brand update, with modifications to color, font, and the addition of many small triangles.

Grayscale stated that since most of its products are investment funds, investors can purchase shares to gain exposure to future technology opportunities. The special triangle design in the logo represents these shares, embodying Grayscale's vision.

Whether Grayscale's brand reshaping will bring good news for the company's future development and enable it to smoothly expand its Bitcoin ETF business remains to be seen. However, CEO Michael Sonnenshein has expressed optimism, stating, "We will continue to be the asset management company of choice for savvy, forward-thinking investors worldwide."