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Asset management company WisdomTree launches financial app! Users can purchase a variety of commodities including Bitcoin, and the app will support payment functions.

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Asset management company WisdomTree launches financial app! Users can purchase a variety of commodities including Bitcoin, and the app will support payment functions.

Asset management company WisdomTree, after reapplying for a Bitcoin spot ETF last month, has launched a mobile app called "WisdomTree Prime" this month. Not only can users directly purchase a variety of cryptocurrencies and digital funds, but the app will also introduce payment functionality in the future, supporting in-app asset payments.

Introduction to WisdomTree Prime Mobile App

According to an announcement by WisdomTree, the personal finance app "WisdomTree Prime" was officially launched yesterday and is now available for download on mobile app stores.

Through this app, users can engage in savings behaviors and purchase a variety of investment products, such as BTC, ETH, digital funds under WisdomTree, and even tokenized physical assets like digital gold.

Regarding the launch of this new product, Will Peck, WisdomTree's Head of Digital Assets, stated that the company's goal is to position blockchain technology for mainstream adoption and make WisdomTree Prime a core participant in investors' financial lives.

Additionally, in the future, the app will also offer consumer-related functions. Once WisdomTree Prime's Visa debit card is introduced, users will be able to use their purchased assets for payments. Furthermore, the app will support the transfer of certain goods between users.

Note: Currently, this app only serves users in about 20 states in the United States.

WisdomTree Applies for Bitcoin ETF Again

In recent years, WisdomTree has shown a high level of interest in the crypto industry, having submitted three applications for Bitcoin spot ETFs since 2021.

The most recent application followed closely after BlackRock's, submitted at the end of June under a trust structure and signing a monitoring-sharing agreement with Coinbase in an attempt to address market manipulation issues.

However, the SEC has yet to approve any Bitcoin spot ETFs, and the community is eagerly awaiting to see if this time will be different.