Save on advertising costs with AI! TikTok launches AI avatars and dubbing tools in all languages.

TikTok announced the launch of a new feature that could potentially revolutionize how creators and brands interact with their audiences. The platform is introducing AI-generated avatars and AI voiceover tools to enhance the impact and reach of brand content and advertisements.

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Introducing Symphony Digital Avatars, to help creators and brands captivate global audiences and deliver impactful messages in an immersive and authentic way. Check out our Newsroom to learn more.

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Customized and Ready-made Avatars: TikTok Creators Seamlessly Enter the Global Market

Customized Avatars: Showcasing Personalities Globally

The newly introduced "Customized Avatars" allow creators to generate AI versions of themselves or brand ambassadors.

What's impressive is that these avatars can be multilingual, aiding creators and brands in seamlessly entering the global market. Whether it's creators looking to expand their influence or brands aiming for localized marketing campaigns, these avatars offer diverse solutions.

Ready-made Avatars: Instant Appearance of AI Actors

For enterprises seeking to quickly enhance personalized content, TikTok has also launched "Ready-made Avatars." These pre-made avatars feature paid actors from various backgrounds, nationalities, and languages, all with commercial usage rights. This product provides a new way for businesses or creators to make content more personalized without the need to develop customized avatars from scratch.

Addressing Concerns about AI and Actor Image Rights

Creators' Control over AI Avatars

While the introduction of AI avatars opens up new possibilities, it has also raised concerns similar to last year's Hollywood actor strike, regarding the fear of AI replicating and using their images without consent. TikTok has preemptively addressed these issues by granting creators full control over their avatars. Creators can set their rates, manage licensing agreements, and decide who can use their digital likeness, ensuring fair use and compensation.

AI Voiceover Tool for Multilingual Content

AI Breaking Language Barriers

The new AI voiceover tool is another innovative feature aimed at enhancing global communication. This tool can translate content into ten different languages, including English, Japanese, Korean, and Spanish. It works by detecting the language in the video, transcribing it, and then generating a voiceover version in the desired language. This feature is particularly useful for creators and brands looking to interact with diverse international audiences.

Part of the TikTok Symphony Suite

Comprehensive AI-Driven Advertising Solutions

These new features are part of the "TikTok Symphony" suite launched in May, which includes tools to help marketers write scripts, produce videos, and enhance existing assets, all aimed at optimizing advertising effectiveness and engagement.

TikTok Faces Regulatory Challenges in the US

Developments in Ban Restrictions

TikTok continues to innovate in its advertising business at a critical moment. The platform recently stated that 61% of its users make purchases directly on TikTok or after engaging with ads, demonstrating its strong influence on consumer behavior. However, the platform faces the risk of being banned in the US if its parent company, ByteDance, does not divest TikTok within a year.

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