Polygon Collaboration Roundup: Web2 Enterprises, NFT Markets, and Hardware Adoption

In addition to the recent successful launch of zkEVM by Polygon, there have been continuous developments in cross-industry commercial partnerships. Throughout this year, there have been numerous successful collaborations outside the crypto sphere, such as partnerships in smartphone manufacturing and selection in the Disney accelerator program. This article will summarize these developments.

Integration into Disney Accelerator

Polygon has been selected for the Disney Accelerator program, focusing on assisting startups in realizing products related to new media and entertainment. Source

Disney has shown determination in the development of the metaverse, with six companies selected for the program, half of which are startups in the Web3 industry, while the remaining three are focused on VR, 3D modeling, and AI. Source

Partnership with Meta

According to Ryan Wyatt, CEO of Polygon Studios, Polygon has partnered with Meta. Polygon was chosen for its advantages in eco-friendly blockchain technology, high transaction efficiency, and an established developer ecosystem. Source

Interestingly, on the same day, Facebook founder Mark Zuckerberg announced the commencement of testing NFT features related to Instagram, hinting at the possibility of adopting Polygon as its underlying blockchain. Source

Coca-Cola Issues NFTs on Polygon

According to Coinspeaker, Coca-Cola will release the Pride Series NFT, totaling 136, on the Polygon blockchain, with all proceeds donated to communities in South Africa.

Nothing Blockchain Phone

Polygon previously announced a collaboration with the UK startup Nothing to launch a blockchain phone, allowing users to interact with dapps on Polygon in a more user-friendly manner to increase adoption rates. Source

Reddit's Virtual Avatar Marketplace

Reddit has introduced its own virtual avatar marketplace, Collectible Avatars, based on the Polygon blockchain, allowing users to easily purchase NFTs to use as avatars. Polygon has had intersections with Reddit, with co-founder Alexis Ohanian announcing a $200 million investment plan with Polygon for Web3-based projects last year. Source

Adobe's Behance Platform Integration

After Adobe's acquisition of the digital asset integration platform Behance last December, it announced a collaboration with Polygon. Behance will integrate Polygon, and with Polygon's existing integration with Opensea, artists can mint or purchase NFTs on Opensea and showcase them directly on Behance.

DraftKings NFT Marketplace Integration

American sports betting company DraftKings, in discussions with Polygon since last year, announced the integration of its NFT marketplace with Polygon in October last year. In March this year, DraftKings also became a validator for Polygon after its NFT marketplace saw $44 million in sales. Source Source

Conclusion

In addition to the well-known companies mentioned above, many other companies and institutions are starting to adopt Polygon as their development tool and underlying technology. With advantages in low transaction fees and an existing developer community, the increasing applications and collaboration cases may improve Polygon's adoption rate, subject to market developments.