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Actively promoting digital transformation, the iconic Playboy bunny head will become an NFT!

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Actively promoting digital transformation, the iconic Playboy bunny head will become an NFT!

Playboy has been actively transforming since last year, not only fully embracing digitalization and listing on Nasdaq in February this year, but also partnering with the Winklevoss brothers to enter the trending NFT field, launching related digital collectibles.

"Playboy" Expands into NFTs

The well-known men's adult magazine "PLAYBOY" is collaborating with Nifty Gateway, an NFT platform owned by the Winklevoss twins. The first NFT series will be designed by the surrealist artist Mike Parisella, also known as Slimesunday, famous for his erotic collage-style works.

According to Business Insider, Slimesunday has been involved in the NFT space and has released many works on SuperRare.

Source: SuperRare

Additionally, Slimesunday teased on Twitter that he will be creating NFT artworks for Playboy. Apart from the classic bunny head logo, the artwork features a woman with lips pressed against a stamp bearing the likeness of Bitcoin's creator, Satoshi Nakamoto.

PLAYBOY Embraces Digital Transformation

In March of last year, PLAYBOY announced on its official account that it would fully transition into a digital magazine.

CEO Ben Kohn stated that due to the impact of the COVID-19 pandemic and changing consumer habits, the Spring 2020 issue would be the last in print, and all products under the brand would shift to digital. He mentioned:

Over the past 66 years, we have been much more than a magazine, and sometimes you have to let go of the past to find the future. So we are focusing on achieving our mission in the most efficient and impactful way: "to create a culture where everyone can pursue pleasure."

Jumping on the Global SPAC Trend

In October last year, PLAYBOY also joined the SPAC craze. Its parent company, Playboy Enterprises, announced plans to go public on NASDAQ through a SPAC merger with a blank-check company, Mountain Crest Acquisition Corp. The stock is listed under the ticker symbol "PLBY."

Ultimately, PLAYBOY merged with Mountain Crest Acquisition Corp. (MCAD) and went public on NASDAQ in February this year, bringing in approximately $100 million in funding for PLAYBOY.