TIME partners with cryptocurrency companies to promote "metaverse" education! Selecting the top 100 companies, weekly releasing related reports.
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TIME Magazine Promotes Metaverse Education
TIME Magazine has partnered with Galaxy Digital to utilize the latter's expertise in the virtual world to educate readers on the concept of the metaverse and its exciting potential for development. This collaboration aims to demystify the next immersive digital frontier through a first-of-its-kind partnership, as detailed in their commercial collaboration.
As part of this partnership, TIME Magazine will introduce a metaverse category within the TIME 100 Companies list, highlighting the top 100 companies on the forefront and with the most potential in this field. Additionally, they will launch weekly news content titled "Into the Metaverse," exploring the blurring lines between the physical and digital worlds, the emerging communities born from the metaverse, and conducting interviews with industry leaders.
Furthermore, the newly launched content brand "Time for Learning" will feature educational resources related to the metaverse. This page will be unveiled in December.
"Before we can build the metaverse, we need to define it, as the term means different things to different people today. Our primary goal is to work with TIME Magazine to establish a mutually agreed-upon concept and accelerate our journey from the physical into the virtual world," said Mike Novogratz, CEO of Galaxy Digital.
Payment in ETH
The fees for this collaboration will be paid entirely in ETH, setting a precedent for a major mainstream media outlet. This also marks the first appearance of ETH on TIME Magazine's balance sheet.
However, this is not TIME Magazine's first foray into the cryptocurrency field, as they previously collaborated with 40 artists in September to release NFT blind boxes, attracting significant attention and causing a surge in Ethereum Gas Prices at the time of the sale.