Not letting Zoom dominate, Facebook announces the launch of video conferencing software Rooms built into its platforms.

Facebook founder Mark Zuckerberg announced the launch of the video software Messenger Rooms on his personal Facebook account around 2 a.m. today. The feature integrates directly with the company's apps and does not require a separate download. Following this announcement, the stock price of the video conferencing software "Zoom" plummeted by nearly 14%.

Due to the impact of the coronavirus, there has been an increased demand for remote work and meetings worldwide. The video conferencing software "Zoom" has seen a surge in popularity this year, with its stock price tripling since January. Despite recent concerns about data security, its stock price hit an all-time high on April 24.

Messenger Rooms: Integrating All Facebook-Owned Apps

Rooms by Facebook can be found across Facebook, Messenger, WhatsApp, Instagram, and other apps. Users can join video chats with friends by simply clicking "Open Room" without the need to download any software. Initially, there will be limits on the number of participants, with the maximum set at 50 as stability improves.

Video chats on Rooms have no time limit and utilize Facebook's AR technology to create 360-degree virtual environments such as space or beach scenes. It also includes augmented reality filters, allowing users to add effects like bunny ears or alien masks to their faces.

Emphasis on Privacy

In addition to introducing Rooms, Mark Zuckerberg mentioned on his personal Facebook that WhatsApp's video group chat limit will be increased from 4 to 8 people. He also highlighted the optimization of the live streaming application Facebook Live and its integration with Facebook to make donations easier.

Due to previous security concerns with Zoom, Zuckerberg emphasized the privacy and security of Rooms, stating that data security is the main focus of Rooms' development, and there will be no eavesdropping on meeting content. Room creators can control who joins or remove users from meetings, lock rooms to prevent outsiders from entering, and even allow non-Facebook users to participate.

Zuckerberg mentioned that Rooms will first be available in regions like Australia and Canada, with a global rollout in the coming weeks, including the United States, and more features will be added in the following months.

The launch of Rooms poses a direct threat to Zoom. On the day of the announcement, Zoom's stock rose by 3%, but plummeted by 14% after Facebook's announcement, and currently shows no signs of recovery.