Taiwanese popular influencer "Guan Zhang" collaborates with Binance to launch NFTs, with the first successful bidder receiving equivalent e-commerce rewards

Binance has announced a collaboration with top Taiwanese influencer "Guan Zhang" Chen Zhihan to launch "Binance X Notorious" NFT collectibles. This marks Guan Zhang's first personal NFT release, signaling his official entry into the metaverse. Fans will be able to collect various Q-version Guan Zhang NFT artworks. In addition, winning bidders for the first time will receive e-commerce shopping credits equivalent to the winning amount as a reward.

Binance announced a collaboration with the top Taiwanese internet celebrity, "Guan Zhang" Chen Zhihan, to launch the "Binance X Notorious" NFT collection. This marks Guan Zhang's first personal NFT release, signifying his official entry into the metaverse! Fans will be able to collect various Q-version Guan Zhang NFT works. Additionally, winning bidders will receive shopping credits equivalent to their winning bid amount as a reward.

With the flourishing NFT market and the metaverse trend, Binance has partnered with the renowned internet celebrity Guan Zhang Chen Zhihan to officially announce the launch of 100 "Binance X Notorious" NFT collectibles on the Binance NFT platform for bidding starting on the 12th. Through this innovative collaboration, fans can not only collect Guan Zhang's NFT works, but winning bidders will also receive shopping credits on Guan Zhang's e-commerce platform "Infamous" equivalent to their winning bid amount. Users who participate with Guan Zhang's referral code will also receive designated products, creating an integration of virtual and physical assets and adding value to the NFT.

As one of Taiwan's most prominent internet celebrities, Guan Zhang has always been perceived as strong and dignified in the public eye, but behind the spotlight, he also has a sensitive and affectionate side. Therefore, the design team has specially adopted a cute and lively style, extending various character designs from Guan Zhang's classic facial expressions to present the rich inner world of Guan Zhang in a humorous and entertaining way, allowing fans and the public to rediscover a different side of Guan Zhang.

Regarding his first NFT release, Guan Zhang Chen Zhihan expressed, "NFT is a trend and a focal point for investment and collection in the current market. Although the future development of this technology is uncertain, I want to create an NFT that stands out from others! I hope to provide immediate and tangible rewards to purchasing fans, so each NFT will reward 100% equivalent shopping credits on the Infamous e-commerce platform to the winning bidder. Through the integration of virtual and physical assets, I aim to enhance interaction with fans, rather than just selling an NFT for collection."

Terry Huang, Binance's Taiwan Market Lead, stated, "In recent years, the rapid development of NFTs has exceeded public expectations, making NFTs one of the most well-known applications of blockchain technology. Binance is actively exploring various possibilities for NFT applications, and our collaboration with Guan Zhang on the 'Binance X Notorious' project is a new attempt. By partnering with NFT collaborators and the Binance platform, we aim to promote the application and development of blockchain technology in Taiwan and create a new experience for fan users."