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Classic design brand Tiffany is about to launch a limited edition NFTiff: 250 pieces, priced at 30ETH.

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Classic design brand Tiffany is about to launch a limited edition NFTiff: 250 pieces, priced at 30ETH.

Tiffany & Co. is actively entering the NFT market, with its first NFT, NFTiff, set to go on sale on 8/5. Owners of CrytoPunks will be eligible to receive a unique handcrafted Tiffany pendant.

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Tiffany & Co. is actively entering the NFT market, with its first NFTiff set to go on sale on 8/5. Owners of CrytoPunks will be able to receive unique handcrafted Tiffany pendants.

Classic design brand Tiffany & Co., which has been actively involved in the world of NFTs recently, announced in March that it spent 115 ETH, approximately $380,000 at the time, to purchase the Tom Sachs-designed Rocket Factory Okapi NFT series. Tiffany later released design images on its official social media channels that incorporated its brand image.

Tiffany previously launched a "TiffCoin" on April Fools' Day, claiming it was an NFT cryptocurrency released by Tiffany & Co., but it was confirmed the next day to be just an April Fools' joke! The actual product launched on the official website is a physical 18K gold coin design, with each piece having a unique number. Limited to 499 pieces, each coin is priced at $9,999 to celebrate Tiffany & Co.'s 185th anniversary!

Alexandre Arnault, the Executive Vice President of Tiffany & Co., joined the company after LVMH Group's acquisition of Tiffany & Co. at the end of 2020. His youth and tech background have continuously introduced new trends to Tiffany & Co.

Alexandre Arnault once showcased on his Twitter the NFT CryptoPunk #3167 he purchased, as well as a classic design collaboration with Tiffany - a unique earring featuring the outline of a CryptoPunk with eyes inset with rubies and sapphires.

Now, Tiffany & Co. is finally launching an NFT that combines the physical and digital worlds! The NFTiff will be exclusively available to CrytoPunk owners, and will be transformed into custom-made Tiffany pendants by Tiffany's professional artists, with the designed NFT also being owned by the buyer. According to the official website, this NFTiff is expected to go on sale on 8/5, with each piece priced at 30 ETH.

CryptoPunks also released a statement on their official platform, expressing their pleasure at the interaction between NFT owners and original creators. Although they did not directly collaborate with Tiffany, they are looking forward to releasing an IP licensing agreement on 8/15 to provide guidance and standards for future collaborations with creators.

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