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Adidas establishes Web3 studio "/// Studio"! Committee to be formed in February, exclusive access to four benefits

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Adidas establishes Web3 studio "/// Studio"! Committee to be formed in February, exclusive access to four benefits

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Adidas Establishes Web3 Studio

The well-known fashion brand Adidas' Web3 Twitter account, Indigo Herz, also known as Bored Ape as its avatar name, announced on Thursday, the 26th, that Adidas has established a Web3 studio called "/// Studio." The "///" symbol represents the three stripes of Adidas, hence it is also referred to as the Three Stripes Studio.

The /// Studio will be responsible for developing and promoting Adidas' Web3 activities worldwide, as well as focusing on building brand strategies, partnerships, communities, events, and upcoming products.

Upcoming /// Council Establishment

Following the announcement of the /// Studio establishment, it was also revealed that an "/// Council" will be formed, consisting of 15 members. Eight members will be selected by the holders of the NFT project "Adidas Originals Into the Metaverse" (referred to as ITM) launched by Adidas at the end of December two years ago, while the remaining seven will be chosen by /// Studio.

Members of the council will have the following four special privileges:

  1. Ability to participate in bi-monthly /// Studio meetings to provide feedback and suggestions.
  2. Receive a non-transferable Council Honor Badge.
  3. Exclusive identity on Adidas Discord to access dedicated channels.
  4. Once a year, the opportunity to meet with team members at official Adidas venues or sponsored events.

From now until 2/6, all ITM holders can apply to become council candidates on the official website, with voting set to begin on Snapshot on 2/7, where each ITM NFT represents 1 vote.

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