NFT

Adidas continues to expand its presence in the crypto industry! Plans to collaborate with well-known NFT projects like Bored Ape Yacht Club

share
Adidas continues to expand its presence in the crypto industry! Plans to collaborate with well-known NFT projects like Bored Ape Yacht Club

The well-known sports brand Adidas announced last week that it has entered The Sandbox SAND virtual land and established a partnership with the cryptocurrency exchange Coinbase. Many believe that Adidas will make a major move into the cryptocurrency industry and metaverse. Today, some top NFT projects have also revealed collaboration images with Adidas, hinting at its future direction.

adidas Metaverse

Adidas has been making continuous moves recently. First, on the 17th of this month, they released an NFT titled "Our Future Starts Here" on POAP. Last week, they announced their presence in The Sandbox virtual world, hinting at their future expansion in the metaverse with "adiVerse." Additionally, their collaboration with Coinbase has raised expectations on whether cryptocurrency can be used to purchase adidas products in the future.

New Partnerships for adidas

Just as people were envisioning adidas in their minds, the popular NFT project Bored Ape Yacht Club (BAYC) released an image today on Twitter of a bored ape wearing a green adidas jacket. Upon closer inspection, you can see the brand logos of BAYC, Punks Comic NFT project, and the well-known NFT collector Gmoney on the right side of the jacket.

While BAYC made their post, Punks Comic also shared an image of a person wearing an adidas short-sleeved shirt on Twitter.

Reference: Punks Comic is an NFT comic that creates comic characters using CryptoPunks characters and their collectors.

NFT collector Gmoney posted a more understated character image wearing a cap and T-shirt. Besides various brand logos on the T-shirt, there is also an address included. This address currently does not hold any assets.

Interestingly, these three posts have the same content, all consisting of "///" followed by two curious eye emojis. The three slashes correspond perfectly to the adidas brand logo, making one curious about what kind of NFT-related products adidas will introduce in the future. Will they release clothing related to these NFT brands or a new series of collaborative NFT collections? It is truly something to look forward to.

NFT