Binance Wealth sets a precedent in the industry by introducing a cryptocurrency asset management solution for wealth managers.

As interest in cryptocurrency continues to grow among high-net-worth individuals, Binance, one of the world's largest blockchain ecosystems, has launched a new service aimed at making it easier for wealth managers to guide clients into the digital asset world. This innovative service, called "Binance Wealth," not only simplifies the onboarding process but also provides a user experience similar to traditional wealth management to meet the increasing demand for cryptocurrencies in the private wealth market.

Binance Leading the Way: Providing Cryptocurrency Management Tools for Wealth Managers

Binance Wealth is the first cryptocurrency asset management solution designed specifically for wealth managers, allowing over 230 million users worldwide to easily enter the cryptocurrency space through trusted wealth managers.

This solution enables wealth managers to assist clients in account opening procedures and provide investment advice while maintaining clients' full control over their assets, similar to traditional wealth management practices.

Simplified Account Opening Process: Guiding Clients with Ease

To use Binance Wealth, wealth managers need to first submit an application and assist their clients in completing the necessary KYC (Know Your Customer) and KYB (Know Your Business) document verification processes upon approval. Once the account is opened, clients can manage their investments through the Binance Wealth platform and review and approve investment recommendations from their wealth managers at any time.

Meeting the Demand for Cryptocurrency Assets among High Net Worth Individuals

Binance Wealth provides a suitable entry point for high net worth individuals to explore and diversify their investment portfolios with the assistance of wealth managers into this emerging asset class. This new offering from Binance aims to meet the needs of the private wealth management market, helping high net worth clients establish a presence in the cryptocurrency market.

Aligning with Traditional Wealth Management: Professional Team Creating a Conventional Crypto Experience

Binance's global team of experts has designed this solution to provide wealth managers with an experience close to traditional wealth management models. Through a user-friendly interface and a unified overview, wealth managers can easily view all client asset portfolios and offer comprehensive support, reducing the barrier to entry into digital assets and making it easier for wealth managers to get started.

Diverse Selection of Cryptocurrency Assets: Beyond Bitcoin and Ethereum

Binance Wealth offers a wide range of assets beyond Bitcoin and Ethereum, allowing clients to explore a variety of tokens supported on the Binance platform. This flexibility enables clients to engage in active trading and passive investments through Binance's earning and staking products, catering to various investment styles.

High-End VIP Service: Tailored Service for Wealth Managers

Through Binance Wealth, wealth managers can enjoy VIP exclusive services provided by Binance VIP account managers, ensuring they receive comprehensive support and assistance while using the platform.

Expanding the Appeal of Digital Assets: Binance Driving Mainstream Adoption of Cryptocurrencies

Catherine Chen, Head of Binance VIP & Institutional, stated, "As global investors increasingly recognize the potential of digital assets, we have introduced Binance Wealth in response to customer demand, making it easier for wealth managers to enter the cryptocurrency space. Driving capital inflows is crucial for mainstreaming digital assets, but the private wealth market has long lacked traditional infrastructure, making it challenging to access the crypto world. The launch of Binance Wealth will lower the barriers to entry, encourage more market participants to enter this emerging asset class, and bridge the gap between traditional finance and the crypto world."

Industry Pioneer: Binance Committed to Supporting Institutions in the Digital Asset Market

The launch of Binance Wealth demonstrates Binance's innovative capability in supporting institutions' entry into the digital asset space. In addition to this solution, Binance has introduced several innovative products for traditional and institutional investors, such as its bank tri-party custodial solution, which reduces counterparty risk for institutional investors by holding trading collateral through partner banks.

The introduction of Binance Wealth showcases Binance's determination to drive the development of the digital asset market. With this innovative platform, the distance between traditional finance and cryptocurrency assets will gradually shorten, allowing more people to enter this new asset class through trusted wealth managers.