Facebook's 3 Billion Users Booster! Kate Rouch Joins Coinbase: Bringing Millions Into the Crypto Economy

The largest U.S. exchange Coinbase has hired former Facebook executive Kate Rouch as its Chief Operating Officer. Coinbase stated that Kate Rouch will oversee Coinbase's brand, and her expertise will help Coinbase "bring millions of people into the crypto economy."

The largest U.S. exchange, Coinbase, has hired former Facebook executive Kate Rouch as its Chief Operating Officer. Coinbase stated that Kate Rouch will oversee the management of Coinbase's brand, and her professional experience will help Coinbase "bring millions of people into the crypto economy."

According to Coinbase's website, Kate Rouch joined Coinbase after working at Facebook for over a decade. During this time, she held positions as Head of Applications, Public Affairs, and Global Brand and Product Marketing for applications such as Instagram, WhatsApp, Messenger, and Facebook. Coinbase mentioned that "Kate's experience is invaluable."

Kate Rouch's Facebook operating team has won numerous advertising awards, including two Silver Lions at the Cannes Film Festival, and has increased Facebook's active users from over 500 million to nearly 3 billion.

Regarding her future operations at Coinbase, Kate Rouch expressed, "I am inspired by the vast ecosystem that cryptocurrency is rolling out, and I can't wait to help introduce the benefits of cryptocurrency to millions of people."