Could Twitter adopt Dogecoin (DOGE)? Understanding how Twitter makes profits, would this cause the price to rise?

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Could Twitter adopt Dogecoin (DOGE)? Understanding how Twitter makes profits, would this cause the price to rise?

"Elon Musk buys Twitter + Musk likes Dogecoin DOGE = Twitter may adopt DOGE -> DOGE rises 140% in seven days" The logic in the cryptocurrency investment market is straightforward, and investors who believe in intuition are ecstatic.

If Twitter really wants to integrate Dogecoin DOGE, how will it be implemented? Is it highly probable? Will the coin adopted by Twitter rise?

Twitter's Two Main Sources of Revenue: Advertising and Data

In Q2 of 2022, Twitter's revenue was $1.18 billion, a 1% decrease from the previous year primarily due to currency depreciation.

  • Advertising revenue accounted for $1.08 billion, a 2% increase from the previous year.
  • Subscription services and other revenue totaled $101 million, a 27% decrease from the previous year, but excluding Twitter's acquired mobile ad business MoPub, it saw a 7% overall growth.

Advertising revenue includes Promoted Ads, Follower Ads, Trend Takeovers, and in-feed placements, all appearing in users' feeds.

Subscription services include data, selling platform data to companies and developers, providing real-time and historical trends on Twitter and user geographical information.

Twitter has a significant user base in the United States, with an average of 41.5 million monetizable daily active users (mDAU) in Q2, a 14.7% increase from the previous year. International mDAU reached 196.3 million, a 17% increase from the previous year. Twitter is a globally active social platform.

Will Twitter Integrate Dogecoin?

If Dogecoin were to be adopted by Twitter, existing payment scenarios would include ad payments, subscription services like Twitter Blue, and tips.

In February of this year, Twitter updated its tipping policy, allowing users to send and receive tips through the iOS and Android apps, accepting Bitcoin, Ethereum, and Patreon, facilitated by third-party payment services like Strike. Dogecoin could naturally be an option as well.

Would Musk Do This? Look at Tesla

Elon Musk's company Tesla briefly accepted Bitcoin payments for cars but later suspended this option, and during that time, did not accept Dogecoin. However, Tesla's peripheral products and lower-priced items can be purchased with Dogecoin.

If Musk were to introduce a "verification account requires $20" feature, the incorporation of Dogecoin for microtransactions is not out of the question. Musk has hinted at the possibility of introducing DOGE for Twitter payments in a recent community interaction on 11/2.

Changpeng Zhao, founder of Binance, a major shareholder of Twitter, also suggested that Twitter should adopt more cryptocurrencies:

Would Dogecoin Rise if Adopted?

Historically, when Twitter adopted Bitcoin and Ethereum for tipping, the prices of these cryptocurrencies did not surge. Additionally, many third-party crypto payment providers have already offered Dogecoin payment options without causing a significant price increase.

For a meaningful impact, a privatized Twitter under Musk's leadership would need to accept Dogecoin for both advertising and subscription payments to generate real demand.

However, due to anti-money laundering and anti-terrorism financing regulations, Twitter is likely to choose third-party payment providers with complete KYC compliance. For mainstream businesses, the attractiveness of using Dogecoin for price speculation or opting for fiat currency payments remains to be seen.