How does Uniswap create brand value with the launch of its Android app?

Uniswap has gained market attention since launching its IOS app in April this year. The Uniswap Labs team released a version for Android users yesterday, with updated features compared to previous versions. The team aims to enhance brand value by extending the web version experience through the application.

Uniswap Launches Android App

Uniswap has released the Android version of its application, making it available to Android users after seven months since the iOS version was launched. The Uniswap wallet is a fully open-source project, and the team has also released related audit reports.

In addition to the features introduced in April, the Uniswap wallet has also rolled out new functionalities.

Introduction to Uniswap Wallet Features

Recent key feature updates of the Uniswap APP have been focused on enhancing trading:

• Cross-chain trading
• MEV-resistant trading
• Transparent transaction fees

Cross-chain Trading

The service provides cross-chain transactions, allowing users to achieve their goals with just one operation. Currently, it supports six networks: Ethereum, Polygon, Arbitrum, Optimism, Base, and BSC, all of which are EVM-compatible networks.

The team believes that Layer 2 networks, due to their low transaction fees, will be crucial in attracting a large number of new users in the future. Therefore, it can be expected that the networks supported by the Uniswap APP in the future will mainly be L2 networks, such as Linea, zkSync, and others.

Adding cross-chain functionality to transactions seems to have become an industry standard, with wallets like Metamask and Binance Web3 Wallet already supporting similar services.

MEV-Resistant Trading

Uniswap offers MEV-resistant trading, allowing users to choose to enable "Swap Protection" when trading to reduce the risk of front-running or sandwich attacks.

Transparent Transaction Fees

In addition to transaction fees, some tokens may incur fees when transferred or exchanged, such as the SafeMoon token, which charges a 10% fee when bought or sold. These fees are often hidden in the contract without specific standards, resulting in traders receiving fewer tokens than expected.

The Uniswap APP can detect whether tokens have similar fee mechanisms and display them on the trading interface, providing users with a more transparent fee structure for evaluation.

Enhancing Brand Value of Uniswap APP

In addition to Uniswap, many centralized exchanges have recently launched their own Web3 wallets, such as Binance and OKX. Smart contract wallets like Safe and the wallet leader Metamask, which have traditionally served advanced users, are also starting to introduce features to enhance user experience to attract more general users. Wallets have become a battleground for various industry players.

The Uniswap wallet's update speed is relatively slow, following the strategy of developing decentralized exchanges in the past, which is slow but steady. Its functions focus on the trading experience and do not have much integration with other on-chain services like DeFi and NFT transactions. The above features are not particularly outstanding, making the overall service relatively weaker compared to other competitors. What is the team's strategy behind this?

For its core users, Uniswap represents convenience and a smooth trading experience, which is expanding.