Bitget Annual Summary and Outlook | Signing Messi as the Biggest Winner! Copy Trading Function Evolves Further

The Bitget exchange, known for its sophisticated copy trading system, has maintained its competitiveness in the fiercely competitive centralized exchange market in 2022, with outstanding growth and currently ranking in the top five in terms of contract trading volume. At the beginning of this year, the Bitget team hosted a Twitter Space event to review the achievements of the past year with the community and also to outline the development plans for 2023.

CEO Gracy Chen: 2023 Will Be the "Year of Regulation"

For many cryptocurrency investors, 2022 has been a year full of surprises. These malicious surprises have more or less caused damage to investors' assets and confidence, while also prompting regulatory authorities to intensify scrutiny of the industry's security. However, as time passes and if overall risks can be reduced through improved regulation and industry self-regulation standards, it will undoubtedly benefit the widespread adoption of blockchain in the future.

Regarding this matter, Bitget's CEO Gracy Chen shared her views with the community, believing that 2023 will be the "Year of Regulation." Following the severe bankruptcy of FTX, not only will users hope for stronger regulatory standards, but it also provides governments around the world with a good reason to intervene. At the same time, the DeFi sector will also benefit from this, especially lending platforms, as many institutions that ran into trouble in 2022 provided lending services, such as Celsius and 3AC.

To regain users' confidence in centralized platforms after the FTX bankruptcy, Bitget announced the Merkle Tree Proof of Reserve within a month, maintaining a reserve ratio of over 100%. Additionally, they have prepared a $300 million protection fund to safeguard user assets.

Gracy Chen has previously shared her views on future industry regulation with Cointelegraph. Read the full article here.

Signing Messi Makes Bitget the Biggest Winner!

In November of last year, the once-every-four-years World Cup kicked off in Qatar under the gaze of billions of people worldwide. After Argentina won the championship again after 36 years, Bitget, which partnered with Messi, became the biggest winner among exchanges. But why did Bitget choose to sponsor Messi instead of other players? Gracy shared the story with the community.

Gracy mentioned that before signing Messi, they had intended to sponsor another national team from a football powerhouse. However, due to a fortunate coincidence and unique insight, they chose Messi, bringing significant user growth to the Latin American region. The original team they were going to sponsor ultimately didn't even make it to the round of 16.

Furthermore, Gracy believes that compared to other exchanges sponsoring athletes, Bitget spent much less money but achieved good marketing results. In 2023, there will be more sponsorship collaborations in different fields such as entertainment and gaming.

Investment Focus for Next Year

After bidding farewell to the sluggish cryptocurrency market in 2022, the Bitget team will continue to track the latest market trends in the new year. During the discussion, Bitget's investment director Tony told the community that they will invest more in GameFi applications in 2023. However, due to the higher failure rate of GameFi, they will lean towards investing in different studios.

Additionally, Tony believes that the importance of NFTs will catch up with homogeneous tokens and will have more applications, such as social data and diverse PFPs.

Bitget's 2022 Product Achievements and Future Outlook

At the end of the event, product manager Mia shared with the community that despite the frequent accidents on centralized platforms in 2022, Bitget saw over 2 million new users join.

Such remarkable results are mainly attributed to Bitget's product team always putting customers first. While continuously launching new products and features, they also focus on optimizing details. Through the upgrade of subsequent products, users can have the best user experience. Most of these revolve around Bitget's core products, such as copy trading or social trading.

In 2023, Mia stated that the product team will continue to progress in pursuit of high standards and efficiently bring new product experiences and services to users. Additionally, Bitget's niche products like "One-Click Copy Trading," "Grid Trading," and "Strategy Center" will continue to be updated and optimized to maintain an unbeatable leading position.

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