Foreign media: Yahoo plans to introduce sports betting, stock trading, and cryptocurrency trading.

According to sources familiar with the matter cited by the foreign media Axios, Yahoo, after being acquired by global management firm Apollo last year, is planning to introduce new trading businesses such as sports betting, stock trading, and cryptocurrency trading.

In 2021, Apollo acquired Yahoo, American online media company America Online (AOL), and other media businesses from the U.S. communication giant Verizon for $5 billion, as reported by Axios.

Yahoo CEO Jim Lanzone stated that the company will focus on core business areas such as sports, finance, and email in the future:

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Yahoo Finance

Executives are planning to establish a retail trading platform within Yahoo Finance, allowing retail traders to further utilize Yahoo Finance's data for stock trading, internally referred to as building a "retail version of Bloomberg Trading System."

Yahoo Mail

Driving Yahoo Mail's transformation into a more commercialized marketing center, considering that many users do indeed use Yahoo as an alternate mailbox for receiving marketing emails and looking to leverage this advantage.

Yahoo Sports

Sources say Yahoo Sports has reached a deal with a sports betting company. In March of this year, CNBC reported that Yahoo was in talks with the U.S. online sports betting platform PointsBet, but the deal was abandoned due to the latter's excessive losses in the Australian business.