Cryptocurrency Super Bowl! A list of cryptocurrency companies betting big on the Super Bowl

The Super Bowl, one of the top annual sports events in the United States, kicked off early this morning. It marks the first time that the cryptocurrency industry has entered this high-profile advertising competition.

For the U.S., the Super Bowl is one of the most elite annual sports events, consistently boasting the highest viewership ratings nationwide. This year, the average cost for a 30-second advertisement slot during the game has surpassed six million U.S. dollars. However, the potential for multiple times the advertising benefits behind these costs continues to attract companies vying for public attention.

Many media outlets have dubbed this year's Super Bowl as the Crypto Bowl, as several leading cryptocurrency companies worldwide have spent a significant amount on advertising during the game or hosting related events. Let's take a look at the following summary.

Advertisement - Continued below

FTX

The next ₿ig thing is here, even if Larry can’t see it.

We’re giving away 7.54 #bitcoin right now to celebrate!

How to enter:
1) Watch our ad!
2) Follow us
3) Retweet this by 11:59 pm EST

Four lucky winners! #FTXContest

No Purch Nec. Subject to T&C: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS

— FTX (@FTX_Official) February 14, 2022

FTX has enlisted renowned comedian Larry David to play the lead role, humorously portraying scenes of stubbornly rejecting new things in different contexts, ultimately highlighting and accentuating the innovation of FTX.

Crypto.com

In his moment of truth, @KingJames called it.

Fortune Favors the Brave #FFTB pic.twitter.com/Snhpit3vnh

— Crypto.com (@cryptocom) February 14, 2022

Crypto.com has brought in top collaborating basketball star LeBron James, using a conversation between his younger self and present self to bring out the famous quote "Fortune Favors the Brave."

Coinbase

ICYMI 👀

Now that we have your attention we'd like to announce that we're giving away $15 in BTC to anyone who joins Coinbase by 2/15.

Click below for more info and RT to tell your friends!

Sign up and see terms here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5

— Coinbase (@coinbase) February 14, 2022

Coinbase has taken a direct and forceful approach by displaying a QR code link for Bitcoin giveaways in their ad, causing such a surge in traffic that their website even crashed momentarily.

Binance

Is crypto for you? DO YOUR OWN RESEARCH, trust yourself. ⁰⁰I’m giving away 2222 NFTs of me during the game today 🏈 with @Binance. When a big name tries to sell you crypto, sound the #CyptoCelebAlert buzzer🚨. #ad
⁰Learn more➡️https://t.co/zh3cpqeYF7 pic.twitter.com/fzBdSUGCfW

— Jimmy Butler (@JimmyButler) February 13, 2022

Binance has taken a unique approach in this advertising battle, bringing in NBA star Jimmy Butler to remind everyone not to believe everything said by so-called celebrities or influential institutions; the most important thing is to believe in oneself and DYOR (Do Your Own Research) before taking action, ensuring thorough preparation.