Apple's release of the Vision Pro does not mention the metaverse at all. What are the differences between it and the Meta Quest 3?

At WWDC on June 5th, Apple officially announced its new mixed reality headset, Apple Vision Pro, attracting the attention of tech industry professionals and the general public. On the other hand, what also sparked discussion was that, despite them doing the same thing as Meta by focusing on mixed reality technology, Apple completely avoided mentioning the term "metaverse."

A Cool Thing Priced at $100,000

Apple held its WWDC 2023 developer conference early today (6) and announced the launch of its first mixed reality (MR) head-mounted device, Vision Pro, priced at $3,499 USD (approximately NT$107,000). It is expected to be released in the U.S. in early 2024.

Users can control the device with their eyes, fingers, and voice, making it more convenient to use various applications on computers or phones in daily life. This includes drawing 3D models, panoramic movie viewing, and even enhancing collaboration efficiency through immersive multi-person FaceTime.

(For more information, please visit the official website)

Apple: Vision Pro is the company's first "Spatial Computing System"

It is worth noting that Apple seems to be careful with its wording, referring to the device as Apple's first "Spatial Computing Device."

According to a report by Cointelegraph, Apple's approach to the development of integrated virtual and real products may differ from Meta's.

As early as last year, Bloomberg's Apple tech reporter Mark Gurman stated that they will focus on AR rather than the Metaverse:

He also added that Apple will focus on the "augmented reality" aspect, enhancing users' physical experiences through digital or virtual features of technologies like glasses, allowing users to wear them all day without losing focus on their surroundings.

Apple Vision Pro vs. Meta Quest 3

Compared to Apple's price, Meta is much more affordable, with a price of $500, allowing those who want to experience the combination of virtual and real worlds to do so first and bring the virtual world into real life for entertainment purposes, with an endless variety and quantity of games.

However, Apple focuses not only on entertainment but also on enhancing productivity by integrating applications in a more personalized and user-friendly way into reality, integrating space to improve work and life efficiency.

The table below provides a simple comparison between the two products.