With a wave of Google's hand, Bitcoin ETF advertisements are officially unbanned, could search exposure heat up?

The search engine giant Google announced at the end of last year that it will open up advertising for cryptocurrency trusts starting from January 2024. At that time, Bitcoin ETF had not yet been approved, but now it has been approved in January. The crypto community is eagerly anticipating the positive impact Google's vast search capabilities could have on Bitcoin.

Google Policy Update: Allowing advertising for US cryptocurrency trusts, while ads for gambling and DeFi platforms remain prohibited.

Google's New Policy and Approval of Bitcoin ETF - What's the Connection?

While the term "Cryptocurrency Coin Trusts" may seem vague, Bitcoin spot ETFs appear to align with Google's updated advertising policy requirements, referring to products that allow investors to trade shares in large digital currency trust funds.

Optimism in the Crypto Community

Bitcoin advocate @TheBTCTherapist noted:

Google's search engine processes 100,000 searches per second and will allow Bitcoin ETF advertisements starting on January 29, providing Bitcoin with unprecedented exposure to institutional and retail investors.

According to the latest data from DemandSage, Google handles up to 8.55 billion searches per day.

Reports are circulating that Google will be changing their policy and allowing #Bitcoin ETF ads starting on Jan 29th.

Google processes 100K searches/sec 🤯

Bitcoin is going to have unprecedented levels of institutional and retail exposure.

Prepare accordingly

— The ₿itcoin Therapist (@TheBTCTherapist) January 25, 2024