Elon Musk enters the streaming platform market, X TV set to debut? First collaboration with NFL

Elon Musk released a teaser for X TV on the X platform, hinting that the streaming platform X TV will soon be available for viewing on smart TVs.

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— Elon Musk (@elonmusk) April 29, 2024

Creating X TV with AI Algorithms

Former X CEO Linda Yaccarino tweeted:

We will soon bring real-time, engaging content to your smart TV through the X TV app. This will be your preferred choice for enjoying high-quality, immersive entertainment on the big screen.

Yaccarino also revealed that the features of X TV will include:

• Trend Algorithms: Stay informed on customized popular content at all times.
• AI-Driven Themes: Organize videos by theme for a personalized experience.
• Seamless Cross-Device Experience: Watch on your phone and seamlessly continue on your TV.
• Enhanced Video Search: Find content faster through improved video search.
• Easy Casting: Simply cast from your mobile device to enjoy favorite videos on the big screen.
• Wide Availability: Coming soon to most smart TVs.

From the small screen to the big screen X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen. We’re still building it… pic.twitter.com/QhG6cVDpZ8

— Linda Yaccarino (@lindayaX) April 23, 2024

Signing Multi-Year Contract with NFL

X News also announced the renewal of its content partnership with the National Football League (NFL) since 2013 and signed a new multi-year agreement. X will continue to provide users with highlights of ongoing NFL games, including all touchdown moments during the matches. Under this multi-year agreement, NFL and X will bring more customized content for brands through co-branded highlights, sponsorship space, polls, and other creative forms of sponsorship.