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ENS partners with domain registrar GoDaddy to launch zero-cost DNS integration feature.

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ENS partners with domain registrar GoDaddy to launch zero-cost DNS integration feature.

ENS announced a partnership with domain registrar GoDaddy to introduce free DNS Domain Name System domain imports into the Ethereum ecosystem via EIP-3668, eliminating the high fees previously associated with this action, with hopes of attracting more users in the future.

GoDaddy Integrates ENS Infrastructure

ENS has announced a partnership with GoDaddy to introduce a zero-cost and user-friendly way to bring DNS domain names into the Ethereum ecosystem, allowing users to turn wallet addresses into names ending in .com or .xyz, among others. Of course, this is provided that the dapp supports ENS services.

Previous DNS Integration Mechanism

However, this feature has been available with ENS for years. One of the most well-known examples is Coinbase offering users a DNS of cb.id as a name for their Ethereum ecosystem wallets.

Yet, the existing methods require high gas fees. This is because the previous way of verifying DNS ownership involved using DNSSEC proofs, which required storing a large amount of data on the Ethereum network. In some cases, gas fees could reach 0.5 ETH, making it very unfriendly for general use, resulting in this feature not becoming particularly popular.

EIP-3668 Introduces a New DNS Integration Mechanism

Now, thanks to the recent support from ENS for the off-chain data reading mechanism advocated by their team member Nick Johnson, through EIP-3668, ENS has created a feature for linking DNS to ENS for free—Gasless DNSSEC.

With Gasless DNSSEC, there is no need for any on-chain transactions, meaning users can now bring DNS names into the Ethereum ecosystem for free. GoDaddy is the first domain registrar to support this feature. It is expected that more domain registrars will join this functionality in the future, provided that the registrar can support DNSSEC functionality by default.

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GoDaddy ENS Linking Tutorial

GoDaddy ENS Linking Process

First, open the GoDaddy management system:

  1. Go to the "Domains" page
  2. Select "DNS"
  3. Choose "crypto wallet"
  4. Enable DNSSEC
  5. Enter the encrypted wallet address

Done! You can now see your DNS domain name replacing the wallet address displayed in various DAPPs.