Rumors: Google and Apple collaborating on AI development, to integrate Gemini into iPhone

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Rumors: Google and Apple collaborating on AI development, to integrate Gemini into iPhone

According to a report by Bloomberg, there are market rumors that Google is in talks with Apple to integrate Google's Gemini model into the iPhone, which would rapidly enhance the AI development of the existing iOS ecosystem. Following this news, Google's stock price briefly surged by 7%.

Rumors of Google and Apple Collaborating on AI Services

Google and Apple Encounter Bottlenecks in AI Development

Bloomberg analysts point out that one of the reasons for Apple's recent slow stock growth is the unclear development plan for its AI, which requires a short-term solution to fill the market gap before launching its own AI products and technologies.

On the other hand, Google has faced issues with its AI image generator Gemini, which produced many severe image distortions, such as depicting the image of the Pope as an Asian woman, drawing harsh criticism from the market.

In addition to image generation, Google's AI tools are in dire need of an immediate application scenario before significantly enhancing search products. Therefore, Google has recently introduced a diverse and complex AI product line.

Can games be created with just text or images? Google unveils the generative interactive environment AI model "Genie".

Development chart of Google's AI product line Source

Although Google and Apple have been competitors in the field of AI, senior executives from both sides seem to believe that this collaboration can serve as a short-term solution to these problems.

Possible Collaboration to Launch GeminiPhone

According to Bloomberg reports, there are market rumors that Google will collaborate with Apple to integrate Gemini into iOS 18, allowing users to directly use Gemini's functions on built-in services like iPhone, referred to as "GeminiPhone".

This is a reasonable option for both parties' interests.

Analysts believe that Google's past significant spending to make its search engine the default option on Apple devices, rather than limiting it to its own Android devices, demonstrates the company's strategy for scalability, which can also be applied to promoting Gemini.

While Apple aims to develop its own artificial intelligence products, it currently lacks existing large-scale training models, falling behind other competitors. A short-term collaboration can meet developers' needs.

Google's Stock Price Rises

Stimulated by this news, Google's stock price in the U.S. rose by 7% at the opening yesterday, ultimately closing with a 4.6% increase. Apple, on the other hand, saw a slight 0.5% increase.