BNB Chain announces joining Adobe's Content Authenticity Initiative (CAI) to enhance traceability of digital content.

BNB Chain announced its participation in the Content Authenticity Initiative (CAI) led by Adobe, leveraging BNB Greenfield protocol, a decentralized storage network within the Binance ecosystem, to record digital content on the blockchain, facilitating the traceability of digital content history.

What is the Content Authenticity Initiative (CAI)

Digital Content Verification Challenges

Due to the ease of replicating and sharing content on the internet, whether it is text, photos, videos, or websites, coupled with the increasing capabilities of AI-generated content, the verification and traceability of information have become increasingly difficult, leading to various issues such as the proliferation of scams and deliberate misinformation.

In addition to the correctness of information verification, the verification of digital content has also led to the infringement of content creators' rights. How to ensure that digital content creators receive their rightful benefits has been a topic of discussion since the advent of the internet.

To address these issues, readers may think of NFTs as a valuable solution in some aspects that can utilize blockchain to provide solutions. However, the digital software giant Adobe has offered a different solution — the Content Authenticity Initiative (CAI).

Adobe's Content Authenticity Initiative Establishes Content Credential Standards

The Content Authenticity Initiative is a project initiated by Adobe in 2019 with the aim of strengthening the verification mechanism of digital content. It introduces a new "content credential" standard that is added to digital content to ensure that the verification data is retained when content is shared, edited, sold, or compressed.

Content credentials are markers that allow creators to provide information such as author names, creation dates, tools used in creation, and any editing history during the process. This provides a way for creators to prove the authenticity of their work and offers consumers a channel to verify the authenticity of digital content.

For photos to have content credential information, various software entities need to collaborate. For instance, camera manufacturers need independent secure hardware designs to automatically add content credentials such as dates, locations, and equipment models to each photo taken. Image editors like Photoshop need to be able to receive content credential formats and update modification records to the credentials. Websites displaying preview images also need to support this for users to see the "content credential information button" at the top left of photos.

In a way, CAI itself is similar to the concept of blockchain in emphasizing consensus. Without consensus among different manufacturers, the project cannot be completed. Currently, the CAI project has attracted over 2,000 members from various industries, including major players like Microsoft, NVIDIA, BBC, and Leica cameras.

BNB Chain Joins the Content Authenticity Initiative

BNB Chain is also joining the CAI alliance, aiming to change the way data is stored, managed, and accessed using blockchain technology.

The decentralized storage network BNB Greenfield can store metadata such as the content credential information on the chain. Whenever there is a modification or addition to the credential content, the complete modification history is also uploaded to BNB Greenfield, enhancing the credibility and transparency of content credentials.

• Storing Metadata: BNB Greenfield stores this content credential on the blockchain.
• Storing All History Records: BNB Greenfield users can track digital content with complex editing history records.

Digital Content Verification is Fundamental to the Internet Industry

CAI, in its own way, attempts to address similar digital property issues as blockchain, aligning with the Web3 concept of freely transmitting value, making the alliance project between BNB Chain and CAI logical and reasonable.

The authenticity and traceability of digital content are crucial in any internet-related products and services. When this issue is appropriately addressed, the industry can expect a more mature environment. In the future, perhaps there will be no need for manual sourcing when using external photos or data files.