64th Annual Grammy Awards | Binance becomes official cryptocurrency exchange partner

The cryptocurrency exchange Binance announced a partnership agreement with the National Academy of Recording Arts and Sciences in the United States, becoming the first official cryptocurrency exchange platform partner in the history of the 64th Annual Grammy Awards, Grammy Week events, and the inaugural Recording Academy Honors Ceremony.

The cryptocurrency exchange Binance has announced a partnership with the Recording Academy, becoming the first official cryptocurrency trading platform partner in the history of the 64th Grammy Awards, Grammy Week events, and the inaugural Recording Academy Honors Ceremony.

As an official partner of the Grammy Awards, Binance will collaborate with the Recording Academy in the new year to bring various Web3 technology solutions and experiences to the organization's members, events, and initiatives.

Co-President of the Recording Academy, Panos A. Panay, stated, "The Recording Academy is continually evolving to adapt to the rapidly changing music industry and the needs of a new generation of creators. We hope to explore new business opportunities with innovative partners and create a fresh experience for music enthusiasts." As a leader in the field of cryptocurrency and blockchain, and a platform dedicated to community development, Binance is the ideal partner for the Grammy Awards to empower the global music community.

Binance co-founder Yi He commented, "The Recording Academy has always been able to meet the evolving needs of the community, which aligns well with Binance as we also prioritize our users. We are excited and look forward to working with the Recording Academy to bring users a new entertainment experience through blockchain and other Web3 technologies." More details of the collaboration will be announced in the future.

The 64th Grammy Awards will be held on April 3, 2022, at 8 p.m. ET/5 p.m. PT at the MGM Grand Garden Arena in Las Vegas, broadcast live by the CBS Television Network. Viewers can watch the live broadcast or on-demand through Paramount+.